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Start #DoingThings in Outdoor Voices’ first-ever (and super-inclusive) swimwear line


Thumbnail for Start #DoingThings in Outdoor Voices’ first-ever (and super-inclusive) swimwear line
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Photo: Instagram/@outdoorvoices

Up until now, #DoingThings in your Outdoor Voices duds primarily consisted of dry-land activities. The beloved brand is all about stylish and flattering yet functional threads that allow you to cycle, hike, and Zen out on your yoga mat, but lately it’s been diving headfirst into activity-specific wear. (A running line debuted in April, and a tennis collection launched in early June.) Now Outdoor Voices is focusing on the life aquatic with its first swimwear collection, designed to help you stay active in and out of the water.

Both new and OG fans of the brand are lining up to get their hands on H2OV: The brightly colored edit has separates that range from $45 to $55 and one-pieces that cost $115…and, umm, a 10,000-person waitlist, according to Refinery29. But since it’s not your typical swimwear, it could totally be worth the wait. The tankini has a built-in bra for extra support; the three styles of double-lined, sky-high bikini bottoms have the ’80s written all over them; and the two styles of one-pieces come with heavy-duty straps. And whether you’re playing beach volleyball or catching some waves, all styles are meant to be moved in. Furthermore, the brand’s mission of being every woman’s activewear line is clear in H2OV’s inclusive campaign.

“H2OV gives you confidence while doing things, merging style with function so that regardless of the activity, our suits stay put.” —Tyler Haney, founder and CEO of Outdoor Voices

“Our customers have repeatedly asked for [swimwear], and that inspired us to focus on water sports as our third activity-specific collection,” founder and CEO Tyler Haney says. “H2OV gives you confidence while doing things, merging style with function so that regardless of the activity, our suits stay put.”

The swimwear is available on Outdoor Voices’ website, but thanks to a recent $34 million investment, the brand plans to expand it’s brick-and-mortar presence, meaning you could shop for the suits IRL. Just be warned: Once you slip into one of these “dive tested, belly flop-approved” suits, you’re not going to want to take it off.

Target’s unretouched swimwear campaign wants you to have some body-positive fun in the sun. Also, here are some other buzzy swimwear launches to shop ASAP.

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