‘I’m a Hairstylist—This Is How I’d Spend $100 on Products for Thinning Hair’

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Though thinning hair might be an incredibly common occurrence for many women—it's estimated that 50 percent of them will experience it throughout their lifetime—for those who are dealing with it firsthand, it can feel daunting and isolating to watch your strands fall down the shower drain. But if the influx of growth-promoting products on the market of late is any indication, if you fall into this category you are certainly not alone. And these days, there are plenty of options out there that really can make a difference.

When it comes to treating thinning hair, you'll want to take a holistic approach. That means stacking your entire routine—from shampoos and conditioners to styling products and even supplements—with ingredients that will keep your scalp healthy. Of course, it's important to note that there are a number of different causes behind hair loss (the most common of which are stress, hormones, aggressive hair brushing, and vitamin D deficiency), so you may want to chat with a dermatologist to determine the best course of action for your particular situation.

If you're looking to try your hand at an at-home treatment, though, there are plenty of affordable options out there that might just help do the trick (or at the very least, make your thinning hair look more voluminous). With that in mind, we chatted with celebrity hairstylist Laurie Heaps for her must-have products for thinning hair—all of which you can snag for under $100. Keep reading to discover what they are.

Shop products for thinning hair

Vitabrid C12 Scalp Shampoo — $32.00

Tackling thinning hair can be as straightforward as swapping out your shampoo. “It is very important for your scalp to be healthy in order for your hair to grow properly,” Heaps explains, and this shampoo promotes an optimal environment for that to happen. It uses an active, stabilized form of vitamin C to fight off the free radicals that cause cellular damage, and protects the scalp from the oxidative stress that leads to hair aging (though it’s worth noting that researchers are still exploring the impact of topical vitamin C on hair growth). As far as how to incorporate this product into your routine, Heaps says that you can use this shampoo daily to help prevent hair loss over time as well as to immediately boost volume.

HUM Hair Sweet Hair Gummies — $26.00

Another option for treating hair loss is to focus on your nutrition. While supplements haven’t been clinically proven to help with hair loss, anecdotal evidence shows that they can make a difference in volume, and this stylist-approved product has thousands of five-star reviews on Sephora’s website. “These gummies are formulated with key ingredients like biotin and folic acid, both of which are clinically proven nutrients to help with hair regrowth,” Heaps shares. Biotin aids in building protein (one of your hair’s most important building blocks, while folic acid promotes healthy cell growth, which can potentially leave you with stronger, healthier strands overall.

Bumble and bumble Thickening Go Big Treatment — $30.00

Targeted treatments can also help boost the appearance of thin hair while nourishing it to regrow. Case in point: Bumble and bumble’s Thickening Go Big Treatment. “This product uses Emblica technology to make your hair ‘swell’ so that styles look thicker and more voluminous,” Heaps explains. “It is also a heat protectant, which is very important to use when you are trying to keep your hair healthy and strong.”

Wet Brush Original Detangler Hair Brush — $8.00

Last but not least, Heaps recommends always having a Wet Brush on hand. “Hair is so fragile while it is wet,” she says. “It is also more prone to breakage. The Wet Brush is the safest way to ensure easy combing without breaking or pulling too hard on the roots.”

For more intel on how to deal with hair loss, check out the video below. 

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