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Selena Gomez’s new Coach collab includes something a little extra (and empowering)


Selena Gomez Coach bag collaboration Pin It
Photo: Instagram/@selenagomez
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Leave it to Selena Gomez to create a handbag that’s just as empowering as it is stylish. The singer and actress is all about self-care (especially when it comes to mental health), so it should be no surprise that her new Coach x Selena Gomez collaboration pulls double duty in its purpose.

The Selena Grace bag is customized with a heart charm and embossed with the quote “Love yourself first,” in the star’s handwriting.

The Selena Grace bag—as well as a collection of smaller leather goods, including wristlets and key chains—comes in red, black, and a light beige/gold. (The line is available for preorder on Coach’s website today, but it officially launches September 1.)

The purse is customized with a heart charm and embossed with the quote “Love yourself first,” in the star’s handwriting. (Gomez has the phrase tattooed in Arabic on her back.) And when you look inside the purse, there’s another message from the star: “To be you is to be strong.”

The messages exist for a reason: Gomez is very vocal about her priority to take time off to focus on her well-being, and these wardrobe staples definitely reflect the sentiment. Hey, who couldn’t use small, “you got this, girl” reminders of your self-worth throughout the day? (Even if it’s just when you’re digging for your keys, your wallet, or for some change to finance that 3 p.m. coffee run.)

Here are 6 products from the Coach x Selena Gomez collection available to preorder now.

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Pair your self-love bag with summer’s it-shoe, and then give your morning a Gomez–approved makeover by adopting her inflammation-fighting a.m. routine.