You May Also Like

Wildist

Wildist’s new deodorants and toothpastes are turning beauty staples into everyday art

iv drips for skin

Move over supplements: IV drips are the next big buzz in inner beauty

Woman with hat

If a tinted moisturizer and a matte foundation had a baby, it would be this

Kohl's National Yoga Month Gaiam

12 yoga essentials you need to reset your grounding practice for fall

Acids for skin care

Move over, collagen—there’s a buzzy new skin-care supplement in town

Athleta Wear to Work

How to squeeze marathon training into your day, even when you’re a career obsessive

Sephora just launched a clean-beauty seal—here’s why that’s a big deal (and our 8 faves to shop now)


Thumbnail for Sephora just launched a clean-beauty seal—here’s why that’s a big deal (and our 8 faves to shop now)
Pin It

In your dreams, you have a perfectly curated shelfie filled with the best clean beauty brands. In reality, you’re not quite sure exactly how clean the products you’re using are (or what “clean” even really means).

In fact, in a Well+Good beauty survey of over 5,000 readers, you agreed that the most important factor you consider before buying a new product (behind how well it works) is its ingredients—but 33 percent of you said the ingredients label is often too difficult to navigate.

If (like us) you’ve been waiting for a label decoder, we’ve got big news: Sephora just announced its new Clean at Sephora seal, and it’s going to make shopping for clean brands way easier.

“More and more clients are coming into our stores looking for beauty brands that are free of certain ingredients that they may be looking to avoid,” says Cindy Deily, Sephora’s senior director of skin-care merchandising. “Clean at Sephora is our response to a consumer demand for more transparency and improved navigation.” 

Clean at Sephora is our response to a consumer demand for more transparency and improved navigation.” 

The result is a curated edit of clean skin care, hair, makeup, and fragrance brands. It’s your one-stop shop. The Clean at Sephora seal designates that the brand formulates without sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. (Say that three times fast.) Plus, all brands with the seal will have less than one percent of synthetic fragrances.

And if reading that list is taking you back to science class, the best part is you don’t need to be a beauty expert to decide to go clean. According to Deily, minimizing Google searches (AKA making shopping more fun and less like studying for a chemistry exam) was a main driver behind the clean beauty initiative. 

“Consumers have to do a lot of work and research today,” says Deily (preach). “Transparency is key. Our goal is to highlight brands that have done some of this legwork, and make those brands easier to find for clients who prefer this type of product.” 

The verdict: When you’re scrolling through the site now, it will be easy to spot brands marked with this green seal, guaranteeing that the brand is free of all the ingredients you might not want. You’re about to be one step closer to curating that dream clean beauty shelfie—all you need is a few succulents.

Shop our top 8 skin-care picks with Sephora’s clean-beauty seal below to get started.

In partnership with Sephora

Loading More Posts...

You May Also Like

Woman with hat

If a tinted moisturizer and a matte foundation had a baby, it would be this

how to get rid of back acne

How to get rid of back acne holistically

aethern samantha wennerstrom

A style blogger reveals the skin-saving essentials she keeps stocked at all times

Acids for skin care

Move over, collagen—there’s a buzzy new skin-care supplement in town

Does drinking water help your skin? A doc's take

Is H2O *really* a skin-saving hero? One dermatologist says the answer isn’t crystal clear

Wildist

Wildist’s new deodorants and toothpastes are turning beauty staples into everyday art