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6 of the Best South Asian Beauty Brands You Should Be Shopping Now and Always

Saanya Ali

March 18, 2021

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Photo: Getty/LumiNola

As a proud South Asian-American growing up in the US, I seldom saw anyone that looked like me as I perused the makeup aisles of my local drugstore or beauty retailer. When I started high school and was so excited to finally get my first foundation, I had to resort to mixing two colors to find my perfect match. Now, though, it's easier than ever to get my hands on the South Asian beauty brands that prioritize inclusive shade ranges and skin-care that really works for complexions of color.

These brands represent and celebrate the beauty of skin of color, and target many of the unique skin concerns that come along with having a darker complexion. With so many of the wellness traditions that we know, love, and integrate into our daily routines rooted in South Asian culture—like the turmeric, golden milk latte that you started your day with and the coconut oil that you massage into your scalp before bed for thicker hair—it only makes sense that many of the best beauty products out there share the same roots. Scroll down to check out six products from South Asian-run beauty brands that should be on your radar now and always.

1. Mango People Bronzer, $24

This versatile bronzer is great to use on your cheekbones for a sun-kissed glow or under them for a natural contour look. The best part is that it's formulated with adaptogens, so it helps to calm skin and protect its barrier while adding a pop of color.

Shop now: Mango People Bronzer, $24

2. Dr. Lara Devgan Platinum Long Lash, $150

This cult-favorite eyelash serum is worth the hype. Its lightweight formula harnesses the power of phyto-peptides, vitamin B5, and clover flower extract to help strengthen, lengthen, and thicken both lashes and brows, all in less than 6 weeks.

Shop now: Dr. Lara Devgan Platinum Long Lash, $150

3. Aavrani Softening Hydra-Whip, $55

Before applying any makeup, you need to make sure you have a hydrated base. This ultra-nourishing, but still lightweight, moisturizer helps soften your skin while locking in moisture. Made with organic coconut milk, meadowfoam and rosehip seed oils, it's the perfect cream for both morning and evening.

Shop now: Aavrani Softening Hydra-Whip, $55

4. Mishti First Date Lip Crayon, $22

Whether you're a first date kisser or not, this "First Date" lip crayon won't smudge. The creamy formula glides on easily like a lipstick, but the thin point gives you the precision and control of a lip liner. Additionally, $1 from every purchase will be donated to ESSD, a school for under-privileged children in Bangladesh.

Shop now: Mishti First Date Lip Crayon, $22

5. Live Tinted Hueglow, $34

If you find yourself in a bind, this multitasking product (created by Instagram superstar Deepica Mutyala) is all you need to feel put together in 5 minutes flat. By combining a serum, moisturizer, and a bronzer, it's the perfect thing to wear under or over the rest of your makeup, or all on its own.

Shop now: Live Tinted Hueglow, $34

6. Wander Beauty Mile High Club Volume and Length Mascara, $26

Pros love this volumizing and lengthening mascara. The castor seed oil-infused formula also contains peach leaf extract to nourish, condition, and protect against lash breakage with no pesky flaking or smudging.

Shop now: Wander Beauty Mile High Club Volume and Length Mascara, $26

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