The sustainable swimwear brands making a big splash this season


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Photo: Summersalt

Sustainability is one of the most important movements permeating popular culture today, particularly fashion. And the wave of designers embracing eco-friendly, ethical, socially responsible practices is starting to swell. You can now find cool options for everything from vegan shoes to sustainable activewear, luxe-looking purses made from leather alternativessneakers (like these chic French ones made from corn waste), jeans, and ready-to-wear—with a lot of the coolest brands coming out of Cali, btw.

Given how much the sustainable fashion market has grown over the past few seasons, it’s unsurprising that there are more options than ever when it comes to sustainable swimwear. Major sportswear brands like Adidas and Athleta continue to expand their ethical offerings and introduce innovative new fabrics made from recycled materials and focused on performance. Then there are the indie, boutique labels that are showing that being eco-friendly and elevated aren’t mutually exclusive objectives, as evidenced by the minimalist maillots from brands like Lacausa and Reformation—plus, the playful suits from lines like Mara Hoffman. Scroll down to see what we mean and shop the sustainable swimwear sure to make a big splash this season.

1. Adidas

sustainable swimwear brands
Photo: Adidas

Adidas by Stella McCartney Triathalon Crop Top, $69, and Triathalon Short, $53

Like its activewear, Adidas’ swimwear meets the quality standards of both the Better Cotton Initiative and Sustainable Apparel Coalition, which makes finding sustainable performance suits and separates that can stand up to SUP sessions, open swims, and other watersports, a cinch.

2. Athleta

sustainable swimwear brands
Photo: Athleta

Athleta Shadow Dye High Neck Bikini Top, $59, and Shadow Dye Bottom, $49

Already a go-to for sustainable workout clothes, Athleta’s just launched a new line of swimwear designed for being active that’s entirely created from a recycled nylon material called H2ECO Fabric.

3. Baythe Swim

sustainable swimwear brands
Photo: Baythe

Baythe Kimmy K Bikini Top, $49, and Cheeky Bikini Bottom, $42

Baythe concentrates largely on sustainability, creating a 100-percent regenerated luxury Italian fabric that is comprised of recycled fishing nets. What’s more, even the packaging for each piece is sustainable, sold in zip-pocket bags that are both reusable and biodegradable.

4. Lacausa

sustainable swimwear brands
Photo: Lacausa

Lacausa Scoop Back One Piece, $160

Launched last year, Lacausa (which means “the cause” in Spanish) focuses on creating timeless classics like the millennial pink maillot above that are all made in the USA—specificially LA—to reduce the company’s carbon footprint.

5. Madewell

sustainable swimwear brands
Photo: Madewell

Madewell Second Wave Tank One-Piece Swimsuit in Towel Stripe, $75

Madewell’s just-launched sustainable swimwear is just the right amount of feminine, with subtle ruffles, pastel stripes, and the like. All the fabric for their Second Wave line is made using recycled plastic. One suit is created from about eight water bottles.

6. Mara Hoffman

sustainable swimwear brands
Photo: Mara Hoffman

Mara Hoffman Lira Bikini Bottom, $145, and Lydia Bikini Bottom, $145

Mara Hoffman’s line of brightly-patterned swimwear and ready-to-wear is made from organic, recycled, and regenerated materials. Her team’s commitments to sustainability and ethical souring might start with the weaves, but extends to her fair trade and ethical manufacturing practices, too.

7. Stella McCartney

sustainable swimwear brands
Photo: Stella McCartney

Stella McCartney Ballet Belted Halterneck Swimsuit, $415

Much of the current trend toward sustainability can be attributed (at least in large part) to Stella McCartney and her outspokenness about ethical fashion from the day she launched her line. As you can imagine, her swimwear is no exception. The entire collection is vegan.

8. Summersalt

sustainable swimwear brands
Photo: Summersalt

Summersalt The Swan Dive, $95

Summersalt has quickly become well-known for its bright, color-blocked styles. The brand is eco-friendly and direct-to-consumer to minimize its carbon footprint. What’s more, it’s totally size-inclusive and all styles retail for under $100. What could be better?

9. Reformation

sustainable swimwear brands
Photo: Reformation

Reformation Coast One Piece, $98

Based in LA, Reformation uses sustainable materials, as well as deadstock fabrics, to create all of its retro swimwear styles.

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