Sustainability is one of the most important movements permeating popular culture today, particularly fashion. And the wave of designers embracing eco-friendly, ethical, socially responsible practices is starting to swell. You can now find cool options for everything from vegan shoes to sustainable activewear, luxe-looking purses made from leather alternatives, sneakers (like these chic French ones made from corn waste), jeans, and ready-to-wear—with a lot of the coolest brands coming out of Cali, btw.
Given how much the sustainable fashion market has grown over the past few seasons, it’s unsurprising that there are more options than ever when it comes to sustainable swimwear. Major sportswear brands like Adidas and Athleta continue to expand their ethical offerings and introduce innovative new fabrics made from recycled materials and focused on performance. Then there are the indie, boutique labels that are showing that being eco-friendly and elevated aren’t mutually exclusive objectives, as evidenced by the minimalist maillots from brands like Lacausa and Reformation—plus, the playful suits from lines like Mara Hoffman. Scroll down to see what we mean and shop the sustainable swimwear sure to make a big splash this season.
Like its activewear, Adidas’ swimwear meets the quality standards of both the Better Cotton Initiative and Sustainable Apparel Coalition, which makes finding sustainable performance suits and separates that can stand up to SUP sessions, open swims, and other watersports, a cinch.
Already a go-to for sustainable workout clothes, Athleta’s just launched a new line of swimwear designed for being active that’s entirely created from a recycled nylon material called H2ECO Fabric.
3. Baythe Swim
Baythe concentrates largely on sustainability, creating a 100-percent regenerated luxury Italian fabric that is comprised of recycled fishing nets. What’s more, even the packaging for each piece is sustainable, sold in zip-pocket bags that are both reusable and biodegradable.
Launched last year, Lacausa (which means “the cause” in Spanish) focuses on creating timeless classics like the millennial pink maillot above that are all made in the USA—specificially LA—to reduce the company’s carbon footprint.
Madewell’s just-launched sustainable swimwear is just the right amount of feminine, with subtle ruffles, pastel stripes, and the like. All the fabric for their Second Wave line is made using recycled plastic. One suit is created from about eight water bottles.
6. Mara Hoffman
Mara Hoffman’s line of brightly-patterned swimwear and ready-to-wear is made from organic, recycled, and regenerated materials. Her team’s commitments to sustainability and ethical souring might start with the weaves, but extends to her fair trade and ethical manufacturing practices, too.
Much of the current trend toward sustainability can be attributed (at least in large part) to Stella McCartney and her outspokenness about ethical fashion from the day she launched her line. As you can imagine, her swimwear is no exception. The entire collection is vegan.
Summersalt has quickly become well-known for its bright, color-blocked styles. The brand is eco-friendly and direct-to-consumer to minimize its carbon footprint. What’s more, it’s totally size-inclusive and all styles retail for under $100. What could be better?
Based in LA, Reformation uses sustainable materials, as well as deadstock fabrics, to create all of its retro swimwear styles.
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