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Sweaty Betty launches a collection with British designer Richard Nicoll


Sweaty-Betty-X-Richard-Nicoll

Sure, Sweaty Betty has designed collections with partners like the English National Ballet before, but its latest collaboration is more runway than dance rehearsal.

The mega British fitness fashion brand (with a growing presence in the US) just teamed up with fashion designer Richard Nicoll, who debuted the collection as part of his London Fashion Week show.

While Spandex had no place on the runway just a few seasons ago, it’s another example of the expanding number of activewear brands looking to break into the fashion world. Athleta announced a line with Derek Lam in February, for example, and Nike recently debuted a collection created by Brazilian designer Pedro Lourenco.

The Sweaty Betty x Richard Nicoll collaboration is eight pieces, with subtle Japanese-inspired patterns and a color scheme of muted purple pastel, grey, and white. While the fabrics are technical, there’s also a more fashion-y vibe in the styling and with items like a run dress ($595) and a run skort ($300).

“The designs and color palette are unique to Richard’s work,” Sweaty Betty creative director Tamara Hill-Norton says. “The fabrics and reflective materials are our fabrics, but the way we bonded them together is different from our usual collections.” For instance, you’ll notice contrast paneling on waistbands and down the sides of the run dress (and higher prices, too).

The collection is just one big development for the quickly growing brand, which is also opening a “shop within a shop” in New York City’s Upper East Side Bloomingdale’s on March 27 and a Flatiron District store in May. Maybe that means you’ll spot the runway run dress strolling the city’s concrete runways soon. —Jamie McKillop

For more information visit www.sweatybetty.com

(Photo: Sweaty Betty)