It looks like 40 stores in the UK and five locations on the East Coast is just the beginning. London-based activewear brand Sweaty Betty, which received a major growth investment to expand its US presence in February, is finally spending some fitness fashion funds out west. (Make room in your leggings drawer now.)
Two new boutiques are coming to Los Angeles this winter—with Abbott Kinney slated to open on November 20 and Montana Avenue on December 4. That’s a first for the brand know for its designer collabs, edgy collections, and fashion-forward street cred.
“I’m thrilled to be putting our roots down in California and to officially open the doors to our first West Coast boutique on Abbot Kinney,” founder-creative director Tamara Hill-Norton says in a press release. “It’s always been a dream to expand to California as it perfectly embodies the active lifestyle we represent at Sweaty Betty.”
While details on the Montana Avenue store have yet to be released, the Venice location will channel a (British) seaside vibe with branded skateboards, surfboards, and bikes for rent, plus a “Zen Den” for listening to music and reading, and a fit club where women can take in-store classes.
What’s certain for both boutiques? Lots and lots of highly stylized activewear for total Bettys who like to sweat. —Jamie McKillop
Sweaty Betty, 1110 Abbott Kinney Boulevard, Venice, CA, 90291
For more information, visit sweatybetty.com
(Photo: Sweaty Betty)