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Ignore winter and shop these buzzy swimwear launches ASAP

The buzziest new swimwear launches Pin It
Photo: Instagram/@theashleygraham

Punxsutawney Phil may have seen his shadow, forecasting six more weeks of winter (why???), but warmer weather is still on its way, either through the inevitability of spring (at some point) or, if you’re lucky, a beachy getaway. Shopping for a swimsuit when arctic winds are still blowing may seem downright ridiculous (and chilly), but so many great new swimwear launches are happening right now. So, if you don’t capitalize, you’ll no doubt regret the lack of foresight once summer Fridays return.

Among the buzzy drops are Ashley Graham’s new limited-edition collection for Swimsuits For All, which, as its name implies, is probably the most size-inclusive swimwear you can find on the internet—and Graham even modeled for the campaign with her mom! J.Crew is moving into the affordable swimwear market too with its line J.Crew Playa, and Cosmopolitan reports Lilly Pulitzer also just launched its first (tropical-patterned) line.

Graham isn’t the only familiar face accompanying beachwear launches though: Solid & Striped—the brand behind the minimal and chic swimsuits you’ve probably seen all over Instagram—enlisted an arsenal of models, including Jourdan Dunn and Lily Aldridge, to design their own namesake suits, and Victoria’s Secret Angel Candice Swanepoel launched her own line of lust-worthy swimwear.

Lively, the brand behind super-functional and supportive leisurée, introduced a new line of swimwear that is available on its own site and on—which might mark the first opportunity ever to shop its items and simultaneously restock your self-care kit.


There are so many options to consider and, honestly, not that much time before your spring vacation to Mexico. So, suit up in order to look super-chic on your cool-girl surfboard.

See 14 of the buzziest new swimwear pieces below.

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If you’re looking for a healthy spot to take an adult spring break, try Mexico’s Riviera Maya or the Austrian Alps–set wellness spot of Bad Gastein.