You May Also Like

Why every woman should travel solo

4 surprising things you can only learn by traveling solo

what are acids in skincare

Complexion looking dull? Here’s your ultimate guide to adding acids into your skin-care routine

APL sneaker trend

Here’s why APL is on the tip of every cool girl’s (sneaker) tongues

How to dispose of contact lenses for environment

In the crusade to save the oceans, contact lenses are about to be the next plastic straw

Healthy frozen meals? Trader Joe's cauli bowl

Stock up on this new vegan cauliflower bowl from Trader Joe’s for easy workday lunches

This is how often to replace loofah—hint: often

Clean or replace your loofah *this* often because it’s a straight-up bacteria playground

Target just upped its inclusivity factor by adding 8 cosmetics brands for women of color


Thumbnail for Target just upped its inclusivity factor by adding 8 cosmetics brands for women of color
Pin It
Graphic by Well+Good Creative

Pop culture, fashion, and beauty are all finally embracing inclusivity and diversity—and all are thriving because of it. The successes of Fenty Beauty, Pat McGrath Labs, and Black Panther are a testament to the way inclusivity is financially paying off for both consumers and companies—not to mention morally paying off for society. Yesterday (April 17), Target, a company that has already demonstrated its interest in promoting diversity and body positivity, spurred on the movement by introducing eight new brands that expand the store’s makeup offerings to include a wider range of complexion shades.

The eight brands—all led by women, I might add—are Makeup Geek, Violet Voss, Hue Noir, EveryHue Beauty, Coloured Raine, Haleys, Reina Rebelde, and the Lip Bar. Together they add more than 150 cosmetics designed for medium-to-dark skin tones to Target’s repertoire. The products range in price from $10 to $25 and are available online only as of yesterday but will reach select Target stores on May 20, according to a press release.

“We went from having nothing but a wall of relaxers in the back of the store to assortments that speak to every hair type, every skin type, with messaging that is relevant, and that’s inclusive with companies that are coming out of our communities.” —Richelieu Dennis, founder and CEO of SheaMoisture

At Target’s Multicultural Beauty Panel, which accompanied the launch, the changing landscape of inclusive and diverse beauty was noted. Richelieu Dennis, founder and CEO of SheaMoisture, said that in the past 10 years, “we went from having nothing but a wall of relaxers in the back of the store to assortments that speak to every hair type and every skin type, with messaging that is relevant, and that’s inclusive with companies that are coming out of our communities.”

The products not only offer a wide range of shades, but also a slew of cruelty-free items like fake eyelashes as well as makeup that’s vegan and free of sulfates, phthalates, parabens, and fragrance—giving women of color more mindful choices than ever before at Target.

Gizelle Bryant, co-founder of EveryHue, said at the panel, “We do believe that beauty comes in every shape and every size, but it also comes in a bunch of different hues. That research went into the lab and creating a product that really did nail the skin tone of a bunch of different hues, concentrating on people of color.”

With all of the innovation and expansion happening in the beauty industry, the future is looking brighter, cleanerand more inclusive.

Beauty brands are making their labels easier to read. And here’s why you may want to look at the one on your Epsom salts twice.

Loading More Posts...

You May Also Like

This is how often to replace loofah—hint: often

Clean or replace your loofah *this* often because it’s a straight-up bacteria playground

Acids for skin care

Move over, collagen—there’s a buzzy new skin-care supplement in town

ahava night serum

#BPOTD: The vegan youth-boosting serum that has total spa vibes

Supplements for mental health

5 supplements that can help boost your mental health, according to an MD

I went to a hypnotist after a breakup

I went to a hypnotist to get over my breakup—here’s what happened

APL sneaker trend

Here’s why APL is on the tip of every cool girl’s (sneaker) tongues