You May Also Like

boscia clean beauty products

7 must-haves to give your beauty routine a green makeover this spring

California bill would ban conversion therapy

Conversion therapy will be illegal for *all* ages if California’s history-making bill passes

hawaiian beauty

These products will transport you to Hawaii—no plane ticket necessary

How to upcycle your candle vessel into a mug

Upcycle your empty candle vessels using this genius, functional hack

Corn leads to the most weight gain of any veggie

Here’s why you might want to enjoy this beloved summer vegetable in moderation

Milk Makeup's new mascara uses CBD oil

Is CBD oil the vegan ingredient your mascara needs for lust-worthy lashes?

Target’s unretouched swimwear campaign wants you to have some body-positive fun in the sun


Thumbnail for Target’s unretouched swimwear campaign wants you to have some body-positive fun in the sun
Pin It
Photo: Target

Usually known for the type of appearance standards and exclusive attitude that makes The Devil Wears Prada seem tame, the fashion industry has lately been skewing toward body positivity and inclusivity one realistic mannequin and un-retouched photo at a time. Through the likes of body-positive gym marketing campaigns and empowering NYFW shows, the industry is becoming more representative of the world’s diverse body types, races, and people in general. In that vein, Target has unveiled its annual swimwear campaign that—for the second year—features diverse women completely un-retouched and un-airbrushed.

Throughout the year, Target will unveil more than 1,700 swimwear options (holy bikini) in a range of sizes for $15 to $50. In a press release, the company shared that the campaign, which won’t involve any body reshaping or alteration, is “celebrating women and encouraging them to embrace the beauty of their own bodies.” This campaign is a follow-up to the one last summer, which aimed to inspire women to “live confidently, on one’s own terms.”

The campaign features models of different races, body types, and sizes. Their smiles and the suits are front and center alongside the lumps, bumps, stretch marks, and other common “imperfections” that dot every person’s body.

The campaign features models of different races, body types, and sizes. Their smiles and the suits are front and center alongside the lumps, bumps, stretch marks, and other common “imperfections” that dot every person’s body.

“We wanted to represent swim in a way that’s true to life, and traditional retouching just didn’t jibe with that idea. We decided to show women’s bodies as they are, without reshaping their curves or removing stretch marks,” the company said in a press release for its 2017 body-positive swimwear campaign. Sounds like Target is sticking to its message.

Although it’s currently a little too chilly for a dip in the pool, seeing a more accurate representation of bodies is refreshing in a whole other way.

Getting ready for spring break? Don’t forget to check out this digital packing list and these buzzy swimwear launches.

Loading More Posts...

You May Also Like

How to upcycle your candle vessel into a mug

Upcycle your empty candle vessels using this genius, functional hack

do you need toner?

Do you *really* need to use a toner?

Corn leads to the most weight gain of any veggie

Here’s why you might want to enjoy this beloved summer vegetable in moderation

Trader Joe's might stock cauliflower gnocchi

Cauliflower connoisseurs: Trader Joe’s might soon answer your low-carb, Italian-cuisine dreams

earth-friendly beauty products

11 earth-friendly beauty products that give back to the planet

boscia clean beauty products

7 must-haves to give your beauty routine a green makeover this spring