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poolside_outsideIf you happen to forget your natural sunscreen for your poolside Physique 57 and City Row classes at The Montauk Beach House this summer, don’t sweat it.

NYC tastemaker Ashleigh Hults and Hamptons-native Lee Ann Bulgin are hosting their curated concept shop, Poolside Collective, at the swanky hotel this summer, quite literally next to the pool. The shop, open through September, carries a bevy of natural, super indie beauty brands, like Eir, Benshen, and Artifact, as well as Bikyni swimsuits, Oh My Collection crop tops, and more.

“Many products we carry can’t be found in other retail shops in New York or even the United States,” says Hults, who’s worked in the New York City PR scene for years. “We’ve always wanted to create a retail experience that represents our personal style, and Poolside is a true manifestation of that.”

And at just a few steps from the water’s edge, it also wins the distinction as the first (almost) swim-up shop in the Hamptons. —Jamie McKillop

For more information, visit www.wearepoolside.com

(Photo: Poolside Collective)

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