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The London-based Organic Pharmacy opens its first New York store that feels a lot like a chic wellness center, with expert health consults and skin-care facials.

OrganicPharmacy_store

For a city that truly, madly, deeply cares about wellness, there just aren’t many spots in New York where you can stock up on luxe natural skin-care serums, score supplements or herbs from a pharmacist or homeopath for your insomnia or digestive woes, oh, and get a rebalancing skin-care facial.

But that’s the healthy prescription now offered by The Organic Pharmacy, at its new 900-square foot boite, which opened just last week on Bleecker Street in the West Village.

Organic_Pharmacy_NewYorkIt’s the second U.S. location of the London-based beauty-wellness brand, which has five locations there, and one in Abu Dhabi and Beverly Hills.

“The time was right for New York,” says founder Margo Marrone, who has had many New York clients loading up with products at the London and Beverly Hills locations. “Opening in New York was always important and always in our plans. And since we have Barneys [retailing the products] on the Upper East Side, we wanted a downtown location.”

The Organic Pharmacy is one of a few beauty companies that’s really emerged from a healing context—Marrone herself is a pharmacist turned homeopath—and so the products, all made at the brand’s own labs and Soil Association Certified, really get to skin-health with medicinal grade ingredients, explains Kerry Wall, US Operations & Brand Manager, who runs the new store.

To hear her gush over the bestselling Carrot Butter Cleanser ($74) as the “number one thing women can do for their skin” and how products, like the Antioxidant Serum ($160) with vitamin-C-rich rosehip oil illuminates lackluster skin, is to believe.

Though the line is not cheap, Organic Pharmacy is a brand that woos, since the packaging and blends are super clean. “We see a lot of people with skin-care concerns who’ve tried everything for things like acne or rosacea, and in some cases we’ve seen a turn-around in three weeks,” says Wall, of the line’s effectiveness.

Helping them along at the New York store are four 40-minute facials offered in a semi-private area, such as a Hydra Diamond Collagen Boosting Facial with microdermabrasion ($100) and the signature skin-decongesting Rose Crystal Lymphatic Facial ($75).

OrganicPharmacy_wellnessroomIn addition to staffing two aestheticians, the store has a pharmacist Adelina Havesi and homeopath Bara Jones for herbal remedies made from scratch and health assessments—one includes a scan that looks at your stomach fluid to test for vitamin and mineral deficiencies to hormone balance and toxicity, explains Wall.

So what does Marrone expect New Yorkers will need most for their well-being? “Like all urbanites, typical health symptoms are stress and skin related. New York has such a fast-paced, amazing energy with the people to match, so we want to help keep New Yorkers healthy whilst still enjoying their fast-paced lives.” —Melisse Gelula

The Organic Pharmacy, 353 Bleecker Street, btwn W. 10th and Charles Sts., West Village, www.theorganicpharmacy.com

(Photos: Kevin Sturman)

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