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The ultimate gift-with-purchase: a free facial (sort of)


creme_ancienneSpa Week (the spa industry’s answer to Restaurant Week), which goes through Friday, is all about scoring a once-a-year spa deal. But some treatments are always on sale.

Namely the ones at ReFresh Spa (1367 Third Ave., at 78th St.; 212-585-3400), the tiny back-of-house boite in the Fresh beauty store on the Upper East Side.

The company behind the gorgeously packaged soaps, the Brown Sugar Body Polish, the Rice Sake Bath soak, and pretty makeup palettes, has long offered spa treatments that are entirely redeemable in Fresh products at this outpost.

This week four 60-minute facials are $50 a pop. Typically services cost from $125 to $225, the going NYC rate for 60- or 90-minute skin-care and body treatments.

These are fairly scripted facials, though I was able to request a hydrating facial mask instead of the Umbrian Clay. And don’t expect extractions. Still, every cent is redeemable in your choice of Fresh products.

But that’s the case year-round.

For example, the $150 you spend on the Ultra Nourish facial that uses the luxe Crème Ancienne—retail price, $250—gives you a serious discount toward the purchase of that little pot du crème (Ancienne). (We only wish the company’s formulations were a bit more moderne and had fewer unnecessary chemicals.)

So, why does Fresh give away spa treatments? The tradeoff for Boston-based founders Lev Glazman and Alina Roytberg is that individual treatments and consultations are “meaningful to clients and can yield better skin-care results for them.” Of course, it’s essentially a gift-with-purchase that also generates a heaping tablespoon of brand loyalty. And better still, it’s a spa deal that lasts all year.

ReFresh Spa, 1367 Third Ave., at 78th St.; 212-585-3400.

Have you ever had a treatment at the ReFresh Spa? Or have you tried Fresh’s skin-care products? What did you think? Tell us, here!