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These 12 natural beauty products are trending on Pinterest right now


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Graphic: Abby Maker for Well+Good
1/13

Sometimes, everyone just starts seriously crushing on the same things. There are the new Nike VaporMax sneakers in your closet, unicorn everything in your kitchen, and Frank Body’s coffee scrub in your shower—at least, according to Pinterest, which has been tracking which beauty products are blowing up on the visual discovery engine.

Turns out, natural beauty is majorly trending (take that, toxic products)—and the most-pinned items in the realm of skin care and makeup are definitely part of the clean revolution.

From selfie-friendly charcoal masks to multitasking sticks that bring color to your cheekbones (and eyes and lips), these products are definitely winning the pinning popular vote.

Wondering what everyone’s obsessed with on Pinterest? Here are the 12 natural beauty products trending right now.

Get Started
2/13

Photo: Tata Harper

4. Tata Harper Volumizing Lip & Cheek Tint, $36

Give yourself a touch of color with this cult-fave, multitasking—and moisturizing, thanks to coconut oil—pot of pink.

3/13

rahua shampoo
Photo: Rahua

3. Rahua Shampoo, $34

This organic shampoo delivers reparative nutrients—via the Amazon’s rahua nut, alongside green tea and raspberry extract—for a seriously good hair day.

4/13

ilia multistick
Photo: Ilia

11. Ilia Beauty All Of Me Multi-Stick, $34

Just in time for summer: Get a sun-kissed glow with this put-anywhere multitasking makeup MVP.

5/13

ursa major face wipes
Photo: Ursa Major

1. Ursa Major Essential Face Wipes, $24

They’re not just makeup remover wipes—they also exfoliate and fight pimples (thanks to AHAs, BHAs, and willow bark) and soothe (courtesy of aloe vera). Added bonus: They come in an ultra-portable packet that’s basically made for your gym bag.

6/13

frank body coffee scrub
Photo: Frank Body

2. Frank Body Original Coffee Scrub, $18

Literally wake up your body (and slough off that dullness) with this cool-girl skin-care staple that, besides being made with the grounds of your fave morning bev, also contains tons of antioxidants (thanks to other ingredients like cacao and coconut oil) for baby-soft skin.

7/13

drunk elephant
Photo: Drunk Elephant

5. Drunk Elephant C-Firma Day Serum, $80

Forget OJ—give your skin the a healthy dose of brightening vitamin C with this fruit enzyme-packed, glow-boosting serum.

8/13

shea moisture mud mask
Photo: Shea Moisture

6. Shea Moisture African Black Soap Clarifying Mud Mask, $16

The detoxifying mud soaks up acne-causing excess oil—meaning that not only is the black mask great for selfies, but it’ll clear up any inflammation on your skin as well.

9/13

schmidt's charcoal
Photo: Schmidt’s

7. Schmidt’s Naturals Charcoal + Magnesium Deodorant, $10

Hesitant to switch to natural deodorant? This may be the one that seals the deal, thanks to the addition of activated charcoal.

10/13

yes to mud mask
Photo: Yes To

8. Yes To Detoxifying Charcoal Mud Mask, $16

People are going crazy for this mud mask—and the acne-banishing treatment uses charcoal (sensing a trend here?) on top of soothing botanical extracts (both tomato and chamomile) to calm angry skin.

11/13

dr bronner's rose castile soap
Photo: Dr. Bronner’s

9. Dr. Bronner’s Magic Organic Rose Oil Castile Soap, $18

This is the OG of clean body washes. Use the delightfully scented soap (with heartbreak-soothing rose oil) all over for a fresh smell and squeaky-clean bod.

12/13

one love organics
Photo: One Love Organics

10. One Love Organics Vitamin B Enzyme Cleansing Oil, $42

One Love’s hero cleanser uses fruit enzymes to brighten your complexion—plus, the superstar oils packed inside the bottle won’t dry out your skin like the average foaming wash.

13/13

physician's formula mascara
Photo: Physician’s Formula

12. Physician’s Formula Organic Wear Mascara, $10

Thankfully, there’s a way to get enviable, eyebrow-skimming lashes with organic ingredients—this (wallet-friendly) formula gets the job done in one fell swoop.

To make room for these beauty goodies, here are 3 things in your makeup bag to get rid of ASAP. And these are the 7 best natural makeup remover wipes, to get all of it off before bed.