Fitness fashion photo shoots can be a little complicated, with much more dynamic movement than the “turn your head that way” required of an average model on a static set.
Showing the clothes in action is totally necessary says Fred Wagner, the co-founder of The Track & Field Store, a huge Brazilian activewear brand that recently arrived in the United States.
“As a fitness fashion brand, we have to produce images that translate to the healthy lifestyles of our clients,” Wagner says. “It’s crucial to project the vales of the brand.”
To illustrate, he gave us a behind-the-scenes sneak peek at a recent The Track & Field Store photo shoot in Los Angeles, the results of which will be displayed in stores, including new locations in New York City and Miami, opening early next year. —Jamie McKillop
(Photos: Track and Field)