The absolute best days to empty your wallet during Ulta’s 21 Days of Beauty sale


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Sure, there are the twelve days of Christmas and the 31 Nights of Halloween on TV—but the most exciting several-days-long-fest is Ulta’s 21 Days of Beauty sale. The beauty megastore has slashed hot-ticket skin-care and makeup products to fifty percent off, and every day there are new sales to feast on.

As you’d guess, the Ulta sale is literally 21 days of add-to-cart fun (we’re already on day three). And alongside the perk of scoring beauty products at a way lower price than usual is the fact that Ulta’s also dropping new product launches throughout the event and offering mixing and matching options.

The actual rundown is as follows: There are 50 percent off deals on select products every single day (it differs by the day), buy two, get one free minis with skin care, makeup, and hair care products, and a weekly beauty deal where you’re able to get the lowest prices on the Ulta Beauty Collection. My beauty-dedicated self is quite honestly overwhelmed. So since the 21-day sale extravaganza is so major and jam-packed with goodies, I’ve parsed through the whole selection to share my absolute favorite steals for you to take advantage of as you shop. Ready to get adding to cart? Keep scrolling for the 10 best buys at Ulta’s 21 Days of Beauty sale.

Photo: Flesh

9/3: Flesh Touch Flesh Highlighting Balm, $9

I’m a huge fan of Flesh beauty’s sticks (their Foundation Stick is my go-to concealer), and this highlighting balm is a mainstay in my everyday regimen. Choose from their gorgeous selection of golden bronze to copper and iridescent pink for an easy swipe of glow that leaves your cheekbones glistening. This one’s on sale today.

Skyn Iceland

9/4: Skyn Iceland Hydro Cool Firming Eye Gels, $17

These are the eye gels coveted by beauty aficionados and celebrities alike—for good reason. I always turn to these patches when my eyes are puffy, and the cooling Icelandic glacial water and arctic berry extracts work to freshen up that eye area in 10 seconds flat. Grab this one tomorrow, September 4.

Photo: Anastasia

9/7: Anastasia Beverly Hills Brow Definer, $11.50

Grab this cult-favorite brow product for half off, which IMHO is the best and easiest to use brow booster. And it comes in all different shades to match various undertones for a perfect blend. Its price gets slashed on Saturday the 7th.

Photo: Peach & Lily

9/9: Peach & Lily Glass Skin Refining Serum, $19.50

I’m so excited about this one, because this serum has really pepped my skin up with its all-star blend of niacinamide, hyaluronic acid, peptides, and peach extract. It’s called “glass skin” for a reason. Grab it September 9.

Photo: Lorac

9/13: Lorac Unzipped Eyeshadow Palette, $17

It’s prime time to grab up a high-quality eyeshadow palette (especially because makeup artists say that eyeshadow is usually worth splurging on), much like this fan-fave Lorac one filled with beautiful browns, golds, and neutrals. It’s half-off on the 13th.

Photo: IT Cosmetics

9/14: IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer SPF 50, $19.75

This tinted SPF moisturizer is so good, it’s actually made me say bye-bye to my foundation. It gives you creamy coverage that blends flawlessly with your skin while giving you sun protection. Stock up on September 14.

Photo: Clinique

9/20: Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator, $10.50

Your skin will slurp up this uber-hydrating moisturizer that’s a gel-cream texture filled with aloe leaf and hyaluronic acid for an actual surge of hydration that lasts. It’s on sale September 20th.

Photo: First Aid Beauty

9/1-9/21: First Aid Beauty Ultra Repair Oat & Cannabis Sativa Seed Oil, $30

New to Ulta is this really soothing facial oil packed with CBD oil and oat extract to give TLC to a stressed-out complexion. It also has essential fatty acids to keep your skin barrier plump and nourished.

Photo: Too Faced

9/1-9/21: Too Faced Better Than Sex Mascara and Diamonds, $17.50

Lengthen your lashes with this really good, hourglass-shaped wand that gets mascara on every single lash. It’s an exclusive half-off offer during the 21-day sale, so buy it up fast.

Photo: Kate Somerville

9/1-9/21: Kate Somerville DermalQuench Liquid Lift + Retinol, $68

Ulta’s gracing us with 30-percent off this really good (and also really hydrating) retinol that’ll increase your skin’s cell turnover rate for an otherworldly radiance. Get it while it’s cheaper, and your skin (and wallet) will thank you.

To further help you save cash, skin experts reveal the best skin-care products to splurge or save on. And these are the most important skin-care products that you actually need, according to derms. 

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