How to shop Ulta Beauty’s Black Friday sale like a beauty editor

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Photo: Getty Images/Dulin

As the Thanksgiving holiday ruffles its feathers in preparation for all of the celebratory goodness this week, everyone’s getting ready for several key things: Eating plenty of home-cooked turkey/tofurkey with all of the sides, relishing the opportunity for lots of hygge with the friends and fam, and—of course—Black Friday shopping. And as a beauty editor, I take a particular interest in Ulta Beauty Black Friday deals.

It can certainly be overwhelming to figure out a game plan as far as your shopping strategy goes, but let me break it down for those of you in need of skin care and makeup goodies: Ulta Beauty is having a major sale, and they just dropped the intel on just which of their items are getting their prices seriously slashed.

The beauty megastore is making it really easy to stock up on your primping essentials. And I mean easy: From palettes and beauty tools to hair products, self-care staples are getting a major discount. A good selection of products are $25, $15, and $10 and under, and others—including brands like Clarisonic and Pacifica—are offering a hefty percentage off.

And the best part of it all? You can opt to either shop online or IRL, depending on if you like the competition of fighting store crowds or not. The sale starts early, on Thursday November 22—online at 5 p.m. central time, and in stores at 6 p.m, all until supplies last.

To help you sort out the goodies, keep scrolling for the 10 best deals you can get at Ulta Beauty this Black Friday.

ulta beauty black friday
Photo: Revlon

1. Revlon One-Step Hair Dryers, $20-$30

For those looking to shorten their a.m. get-ready time, I feel you. These two Revlon devices cut your hair styling time in half by drying and styling at the same time, so it’s a major score. (They’re originally $40-$60.)

ulta beauty black friday
Photo: Living Proof

2. Living Proof Perfect Hair Day Dry Shampoo, $12

Everyone needs a dry shampoo for those in-between washing-your-hair days. This one’s a personal fave that does the job of fluffing up your strands without leaving them crunchy. It normally costs $23.

ulta beauty black friday
Photo: Real Techniques

3. Real Techniques Brush Goals Glam Eye + Frosted Finish Kit, $10

Get a makeup brush for every part of your look, from the eyes to your cheekbones, for half off. Originally, this set costs $20. The best part? The brushes are nice and sparkly, so yes, they’re ready to pose for Instagram.

ulta beauty black friday
Photo: Pacifica

4. Pacifica Beauty, 30 percent off

The entire vegan brand is offering a sizable discount, so you can choose from their wide selection of fragrances, makeup, skin care, and nail polish.

ulta beauty black friday
Photo: Yes To

5. Yes To, 50 percent off

Clean beauty brand Yes To is slashing their prices by half on Ulta, which means you can get their skin-care essentials for, like, a serious bargain.

ulta beauty black friday
Photo: Clarisonic

6. Clarisonic Sonic Foundation Brush Head, $20

If you’re like me and own a Clarisonic, chances are you get lazy when it comes to replacing its heads. So it’s great news that the foundation brush head is half off at Ulta this Black Friday.


ulta beauty black friday
Photo: It Cosmetics

7. It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette, $20

With this palette, you basically have everything you need for executing all of your makeup looks, from a smoky eye to a more neutral—eye foundations included. It’s more than half off, too.

ulta beauty black friday
Photo: Smashbox

8. Select Mascara, $10

It’s prime time to stock up on mascara—Ulta’s offering some from select brands for only ten bucks. Choose wands from brands like Smashbox, Tarte, It Cosmetics, and Urban Decay (among others).

ulta beauty black friday
Photo: Philosophy

9. Philosophy Limited Edition The Microdelivery Exfoliating Facial Wash, $15

Get your exfoliation on with this gentle cleanser that has a $45 value.

ulta beauty black friday
Photo: O.P.I.

10. O.P.I. Nail Polish, $5

Expand your nail polish collection with some O.P.I., which is half off for all of the shades in the Nail Lacquer line.

For more Black Friday deals, check these out:

The top healthy home deals to shop at Kohl’s

Best Buy’s can’t-miss steals

The top furniture deals to shop this year

What to snag from Amazon on Black Friday

The best beauty deals to stock up on

Black Friday and Cyber Monday fitness deals you don’t want to miss

The healthy must-haves to bookmark at Target

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