Once October hits and even your grocery store becomes draped in Halloween decor, you inevitably crave a beauty look that’s fittingly moodier—and I don’t just mean a simple noir-hued manicure. Fall is the time to play with richer makeup shades on your lids, cheeks, and lips. It’s the season of decidedly vampy, ultra-pigmented hues that look just as good paired with a Halloween costume as they do your leggings and leather jacket on November 1.
“Women are feeling called on to tap into the our inner witches, goddesses, and ultimately, most powerful feminine selves.”
“The recent trends embracing dark makeup reflect a rebellion from conventional beauty standards,” says Rebecca Casciano, natural beauty expert and makeup artist who’s worked with Hannah Bronfman and Mary J. Blige. “It’s saying we don’t care if you think we look ‘pretty,’ we wear this because it makes us feel good. Women are feeling called to tap into their inner witches, goddesses, and ultimately, their most powerful feminine selves.” Hell yes.
From gorgeous blood-reds to rich violets (and every sultry shade in between), these are the products you’ll want to swipe on to upgrade your pumpkin spice activewear or your costume. Don’t be surprised if they become your fall and winter staples.
Keep reading to see 12 picks that bring the drama.
Shop fall makeup essentials
To accompany the look, here are 5 killer Halloween costume ideas you can create from your gym-clothes drawer, and 8 DIY costumes inspired by healthy trends.