Usually people tune in to Rachel Levin’s Rclbeauty101 YouTube channel for genius beauty hacks like creating double-sided nails or making lipstick out of bubblegum, but recently, her millions of viewers saw a whole different side of her after she posted a new video called, “I am Ugly.”
In the video, Levin is looking in the mirror applying makeup (so far, nothing too unusual going on…), but she immediately starts bad-mouthing herself, saying things like, “the dark circles under my eyes are literally too dark to put concealer on” and “my lips are literally so small, and my nose is so big.” Can you relate?
Levin continues the negative speak, but she’s no longer looking at herself in the mirror—she’s soon staring down her younger self. “What else is wrong with me, Rachel?” her younger self asks her present-day self. And it just gets more real from there. Her message: If you wouldn’t say it to yourself when you were little, then why would you say it to yourself now? Coming from a beauty blogger, whose job it is to hide any “flaws” under layers of makeup, it’s a powerful message.
In just five days, the video has generated more than 2.5 million views—it’s definitely resonating. Watch it in the video above.