This month, Yes To (Carrots, Tomatoes, Cucumbers, and Blueberries!) launches its first full line of hair-care products.
Translation: You may now be able to buy an affordable, effective shampoo and conditioner that isn’t full of icky chemicals at your local Duane Reade.
What’s taken so long? While drugstores have been expanding their stock of effective natural skin-care products and makeup, hair care has lagged behind. Natural brands just haven’t been able to achieve the same results that chemical cocktails do at such a low price point.
But after five years of focusing on skin care, Yes To decided to tackle the challenge, even though co-founder Ido Leffler happens to be “follicly-challenged,” as he puts it.
“Everything we do is about making products you’ll love, and making them approachable and accessible,” says Leffler. “We make f*cking incredible products.”
We’ll let you be the judge of that.
The new line includes three different pairs of shampoo and conditioner, Yes To Carrots Scalp Relief, Yes To Cucumbers Color Protection, and Yes To Blueberries Healthy Hair Repair (all $7.99), plus a Yes To Carrots Anti-Frizz Serum ($7.99) and Leave-In Conditioner ($8.99).
The ingredient lists include lots of nourishing botanicals like the veggies the products are named for, as well as essential oils. And all are free of parabens, petroleum, and sodium lauryl sulfate.
They’re not perfectly clean, and some include fragrance that isn’t all naturally-derived, but they’re a huge step up from other products on the CVS shelf.
Especially in effectiveness.
I used the Blueberries Healthy Hair Repair Shampoo and Conditioner for a few weeks, and the consistency, lather, and results reminded me of Pantene Pro-V. My hair was noticeably healthier and shinier after using it. I’ve also used the Leave-In Conditioner as a deep conditioning treatment, and it leaves my locks looking seriously luscious.
If drugstores knew what was good for them, they’d stock these products next to the Garnier instead of relegating them to the “natural section,” because any woman—concerned about chemicals or not—would be into them. —Lisa Elaine Held