Yoga clothes boutique Juja Active, which opened in Southampton Memorial Day weekend, is saying namaste to Manhattan’s Nolita neighborhood.
The brand, which recently launched an e-commerce site and opened a pop-up in New Canaan, Connecticut, last month, just opened a second pop-up on Prince Street and Mulberry Street, which will run through December.
“We chose Nolita because of the personality and vibrant energy, and because of its reputation as a neighborhood well-known for its shopping,” founder Jen Russo says. “We are excited to give even more women exposure to our unique, curated selection.”
The 1,500-square foot boutique will carry about 20 brands (many of them on the indie brands doing the yoga thing), including labels exclusive to the New York City storefront like Noli, Jala Clothing, and Prism Sport. There will also be in-store yoga classes, charity, and shopping events. Leggings in your stocking, anyone? —Jamie McKillop
Juja Active, 40 Prince St., New York, NY, 10012, jujaactive.com
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(Photo: Juja Active)