You May Also Like

Ballet

Swan Lake-inspired lunges give leg day a whole new spin

Woman reading and yoga

10 of the best yoga books to add to your shelf (or you know, use as a makeshift block)

Acids for skin care

Move over, collagen—there’s a buzzy new skin-care supplement in town

Hula hooping lady

I gave up crunches and started hula hooping for a stronger core…it worked

alcohol sweat stinky

Yup, booze can totally change your body odor

how to tell if you're dehydrated

Figure out whether you’re dehydrated in seconds by stepping on a super-smart scale

Amazon and Disney are betting big on at-home workouts with Aaptiv


Thumbnail for Amazon and Disney are betting big on at-home workouts with Aaptiv
Pin It
Photo: Facebook/Aaptiv

In alignment with the trend toward digital fitness, many cult-favorite boutique spots—like Pure Barre and cult-fave AKT—have made it possible to train at home for all those moments when there’s just no time to make a studio visit for a much-needed sweat sesh. Even ClassPass is onboard. And now Aaptiv, one of the highest ranked online fitness apps, is about to make at-home workouts even better using a $22 million investment from big-name companies.

Aaptiv recently raised the major Series C funding from a slew of investors, including the Amazon Alexa Fund and Disney, according to a press release. This puts the app’s total funding at more than $52 million—and it’s no wonder those super investors are so interested. The trainer-led audio workouts have skyrocketed to popularity since the app’s 2016 launch; its fitness classes have been streamed more than 14 million times. What’s especially notable about this latest investment, though, is that it will likely lead to exciting fitness developments with Amazon and Disney.

Voice-based training tie-ins with Amazon’s Alexa and Echo devices are expected, and there’s potential for including the fitness options in the Amazon Prime membership.

Having a relationship with Disney means Aaptiv will get access to the company’s significant resources, particularly on the creative front, according to WellToDo. Also, exciting voice-based training tie-ins with Amazon’s Alexa and Echo devices are expected, and there’s potential for including the fitness options in the Amazon Prime membership. (As if you needed yet another reason to invest in the subscription.) “Connected fitness is emerging as a compelling new domain for consumers. We’re excited about Aaptiv’s voice-first approach to personal training and look forward to helping them explore innovative ways to bring that experience to Alexa,” says Paul Bernard, director of Amazon’s Alexa Fund.

In other words, it may not be long before your go-to personal trainer is none other than Alexa. Let’s just hope she’s just as good at guiding you through a HIIT routine as she is talking you through your favorite recipes and brewing your morning cup of coffee.

Here’s everything you should know about Peloton’s new app. Or, find out what fitness studios of the future could be like.

Loading More Posts...

You May Also Like

Hula hooping lady

I gave up crunches and started hula hooping for a stronger core…it worked

Why you feel like you have to pee during sex

Women worry a lot about peeing during sex—but how often does that even happen?

how to tell if you're dehydrated

Figure out whether you’re dehydrated in seconds by stepping on a super-smart scale

lattes

And the 2018 winner for best coffee city in America is…

Ever heard of desk yoga? It can help your back

4 chair yoga moves that treat back pain sustained from slouching at your desk job

Woman reading and yoga

10 of the best yoga books to add to your shelf (or you know, use as a makeshift block)