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Rita Ora’s new box for adidas’ Avenue A is seriously covetable (hint: double the shoes)


Thumbnail for Rita Ora’s new box for adidas’ Avenue A is seriously covetable (hint: double the shoes)
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Avenue A Ribbon

There’s a certain kind of swagger in your walk when you know your gym outfit is on point (kind of like there’s a bomb personal soundtrack accompanying your every move). And with adidas’ latest Avenue A subscription box, you can snag it in spades.

Why? Because serious fitness fan (and maker of bomb soundtracks) Rita Ora curated it herself.

The Winter 16 Edition just arrived at Well+Good HQ (right in the nick of time for frosty temps), and trust us: You’re about to see these styles on it-fitness girls everywhere. With a super distinctive palette and cool graphic details, it’s basically a cult favorite in the making.

Here’s the deal with Avenue A: With a subscription you get a box of four to five curated items—which could include apparel and accessory items (footwear is a definite!)—delivered to your door four times a year, for $150 a box. Even better? This edition has not one but two pairs of kicks, making it a serious steal.

“When they open the Rita Ora Avenue A Box,” Ora told adidas, “I just want them to think: Finally! Something comfortable. Something exclusive. Something that any woman can feel comfortable and sexy in.”

Spoiler alert: She nailed it.

Scroll down for a piece-by-piece breakdown of the adidas Avenue A box, curated by fit-fashion buff Rita Ora.

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Photo: Jenna Cantagallo for Well+Good
Photo: Jenna Cantagallo for Well+Good

AlphaBOUNCE Shoe

Designed to hug your foot with seamless mesh and expand as you run, this uber-comfy sneaker will turn your jog into a breeze—and the streamlined style will go with everything in your workout drawer.

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Photo: Jenna Cantagallo for Well+Good
Photo: Jenna Cantagallo for Well+Good

Rita Sweatshirt

Um, new mantra? The bold details on this cozy hoodie were designed in collaboration with Ora herself—which means this exclusive, Winter 16 Edition piece is definitely a standout.

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Photo: Jenna Cantagallo for Well+Good
Photo: Jenna Cantagallo for Well+Good

Rita Tight

Statement-look alert! These color-blocked tights will make a major splash at boxing class, especially if they go toe-to-toe with the matching hoodie. And these ones went fast at retail—so you’ll be hard-pressed to find them in stores.

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Photo: Jenna Cantagallo for Well+Good
Photo: Jenna Cantagallo for Well+Good

2-in-1 Top

Perfect your activewear styling by layering the ultra-breathable tee over the tank for extra coverage. Psst: As a subscriber, you’ll be the first ones to get your hands on this gem.

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Photo: Jenna Cantagallo for Well+Good
Photo: Jenna Cantagallo for Well+Good

Superstar Shoes

Finish it all off with this classic pair of kicks (first introduced in 1969), which will basically prove that you’re a street-style star now. Heads up: You’ll want to wear these with everything from graphic running tights to your fave pair of ripped jeans. Obsession starts: now.

To sign up for Avenue A (and you’ll want to: Hannah Bronfman is curating the next box!), go to adidasavenuea.com 

Top photo: Jenna Cantagallo for Well+Good

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