When a fitness brand is successful, it gets a summer home in the Hamptons. And this Memorial Day, Barry’s Bootcamp will open an 15-treadmill Wainscott studio with East End neighbors like SoulCycle and Tracy Anderson.
And come fall, Barry’s will open a brand-new 3,500-square-foot Tribeca studio, again virtually sharing a zip code these downtown fitness institutions.
Barry’s Bootcamp arrived on the New York City scene last summer, answering many New Yorkers’ fitness dreams: An intense treadmill workout with all the sprints and hills you’d never do on your own, along with 30 minutes of targeted strength training led by instructors who are, with just a few exceptions, excellent.
A year out, morning and evening classes at the Chelsea studio have wait-lists of up to 20 people. That’s thanks to Barry’s co-owner Joey Gonzalez, whose super-charged charisma makes gay and straight people crush on him equally. Apparently, he’s also learned to navigate New York real estate.
The Hamptons location will eschew Barry’s signature camouflaged design motif for a beachier vibe.
The daily schedule is still being worked out, but Gonzalez says it will be heavy on morning and afternoon weekend classes, with lighter offerings during the work week. And you can expect to see your favorite instructors there—relaxed and bronzed. “We’re going to rotate our top staff—the best of the best—from New York and LA,” he says. “It’s going to be an all-star line-up.”
It won’t have a Fuel Bar, but it will have lots of parking, and you can fill your back seat with veggies from the Whole Foods Farmer’s Market pop-up next door.
Gonzalez scoured the Upper East Side and even the Bowery looking for a second city studio. Ultimately, a devoted Barry’s student told him about an empty retail space on Sixth Avenue, just below Canal Street. Tribeca’s mommy-centric fitness scene is a far cry from Chelsea’s ripped, muscle-tee world, and in this neighborhood, Tracy Anderson is the reigning fitness queen. But Gonzalez just may unseat her.
“There are dozens of workout concepts in the neighborhood, like Tracy Anderson, that discourage women from lifting anything more than 3-5 lb weights,” says Gonzalez, who explains that strength training is key to avoiding osteoporosis and developing lean muscle tissue. “One of the most gratifying parts of my job is helping to dispel this silly myth and deliver results quicker than ever before!”
The new location will have two floors and public areas will have lots of natural light, thanks to walls that are 75 percent windows. Of course, the light won’t be welcome in the workout studio with its signature red lights, and where 20-some treadmills will share space with a ceiling suspension system. Expect resistance bands and possible TRX-specialized classes on the schedule.
Locker rooms, which will be on the basement level, will be twice as big as the cramped ones in Chelsea, although the shower count will stay the same. Fans of the Not Your Average Joe smoothie will be happy to hear that the Fuel Bar will make the move downtown and there will even be outdoor seating in the summer months.
Where does a successful fitness brand go after the Hamptons and Tribeca? We’re guessing the Upper West Side.
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