You May Also Like

Well+Good - 4 ballet moves that can help improve every type of workout

4 ballet moves that can help improve every type of workout

Mirrored sunglasses offer the most protection

*This* style of sunglasses best protects against sun damage, according to a dermatologist

Well+Good - Do intense workouts make you more likely to get sick?

Do intense workouts make you more likely to get sick?

Throwback ’80s-inspired windbreakers for spring

Zip up an ’80s-inspired windbreaker to fashionably survive spring showers

What to buy from Wayfair's annual blowout sale

7 seriously discounted housewares to snag from Wayfair’s 24-hour blowout sale *now*

What to buy from SoulCycle's sample sale

5 of the best buys from SoulCycle’s surprise online sample sale

Barry’s Bootcamp has big (sweaty) news


athleta_biathlon_5Barry’s Bootcamp is already one of the most well-known (and beloved) boutique fitness brands, with a total of 18 locations across the country and in Norway and the United Kingdom—but it’s about to get much bigger.

Private equity firm North Castle Partners—which invests exclusively in wellness brands like Equinox and Naked Juice—announced a major investment in the company this week (at an undisclosed amount) that will help Barry’s expand its presence in new and existing cities. We hope you like intervals…

To do that, COO Joey Gonzalez (also a crazy popular New York City instructor) has been named CEO, taking over the reigns from John Mumford. “North Castle loves the community that we’ve built, and the brand loyalty our consumers feel for Barry’s,” Gonzalez says. “They don’t want that to change. The goal is to scale out while maintaining the Barry’s community feel.”

So what does that mean for your workouts?

Over the next 18 months, Gonzalez says that Barry’s will be building out new studios, with five or six total locations in Los Angeles, 10 to 12 locations in New York City (never complain about waiting to shower again?!), and additional locations in the Bay Area and other yet-to-be-named cities where Barry’s Bootcamp does not yet exist (start guessing!). All of the new studios will be built in the signature Barry’s Bootcamp style with full locker rooms and Fuel Bars.

More reading: Barry’s Bootcamp will (finally) open an uptown Manhattan studio

Gonzalez will also be relocating to LA to build out a new Barry’s Bootcamp headquarters with a team of industry experts to help him “scale Barry’s out in a thoughtful way,” and (sadly!) will be doing a little less teaching.

More reading: Barry’s Bootcamp will open a flagship studio in Hollywood this summer

“There are a lot of moving parts for us in terms of partnerships to retail and digital opportunities that we haven’t explored fully,” he explains. “I’ll be able to sit in the cockpit and take us in a specific direction while collaborating with advisers on a number of different levels.” While no details are confirmed, we’re thinking an expanded Barry’s Bootcamp clothing line and Fuel Bar menu.

More reading: Now you can finally reserve a treadmill at Barry’s Bootcamp

And while the investment is taking Barry’s Bootcamp from a family-run brand to more of a corporate one, Gonzalez says that the overall priorities haven’t changed.

“For North Castle to put me in the CEO position was an indication that they want us to continue to do exactly what we’ve been doing,” he says. “This is a family and it always has been, and a long time ago I stepped into the father figure role. I care deeply for everyone who works for Barry’s. That won’t change.” —Jamie McKillop

For more information, visit www.barrysbootcamp.com

(Photo: Larkin Clark for Well+Good)

Loading More Posts...

You May Also Like

What to buy from SoulCycle's sample sale

5 of the best buys from SoulCycle’s surprise online sample sale

kourtney kardashian ewg clean beauty

Kourtney Kardashian is lobbying for clean beauty—here’s what it means

What to buy from Wayfair's annual blowout sale

7 seriously discounted housewares to snag from Wayfair’s 24-hour blowout sale *now*

Drinking alcohol might change oral microbiome

Alcohol consumption might alter your oral microbiome and lead to cancer

Well+Good - Do intense workouts make you more likely to get sick?

Do intense workouts make you more likely to get sick?

Hack to stop baking-soda spills once and for all

This genius hack will make baking-soda spills a thing of the past