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ChaiseFitness expands its workout chair empire


The boutique fitness studio that single-handedly made the neglected Pilates chair sexy is opening an uptown two-story studio—and is getting set to franchise.
Inside the new ChaiseFitness Private Studio (Photo: ChaiseFitness)
Inside the new ChaiseFitness Private Studio (Photo: ChaiseFitness)

This Saturday, May 17, popular Pilates chair workout studio ChaiseFitness will open a new studio on the Upper East Side dedicated to private instruction. And it marks a big moment for the popular boutique brand, as it gets ready to franchise.

The first ChaiseFitness debuted its Reinvention Method (as Chaise23) just two years ago in the Flatiron, followed by a studio inside the 92nd Street Y in February. Throughout, co-founder Lauren Piskin also operated her existing PhysicalMind Pilates studio on the Upper East Side, which was a more traditional reformer workout experience.

But it was confusing for people, she admits. “My vision and direction had changed so much with Chaise23.” So she closed PhysicalMind, and the new studio is opening just a few doors down, where it will consolidate the reformer Pilates business and a new chair-based Reinvention Method under one roof.

What to expect uptown

The new studio, called ChaiseFitness Private Studio, will occupy two floors at 1204 Lexington Avenue (at 82nd Street), with seven ChaiseFitness chairs on the ground floor and brand-new Allegro 2 reformers (and a Cadillac) on the second. The design will mirror the sleek, modern feel of the other locations, with floor-to-ceiling windows letting in lots of natural light, and foam-cushioned floors.

Clients will be able to book privates, duets, and small-group sessions in either more traditional Pilates upstairs or the Reinvention Method downstairs. And they can also take advantage of Chaise Concierge, a consultation service that will design personalized programs that may include sessions in both modalities (and even group classes downtown).

The Pilates-focused second floor (Photo: ChaiseFitness)
The Pilates-focused second floor (Photo: ChaiseFitness)

The future

ChaiseFitness also just kicked off its seventh teacher training program in two years, and now, “a lot of my teachers want to own one,” Piskin says. So, they’re working on setting up a franchising model and expect to be ready to sell their first in four to six months.  At each ChaiseFitness location, “we want an owner with the same passion we have,” she says. Because, well, that model seems to be working so far. —Lisa Elaine Held

For more information, visit www.chaisefitness.com or attend the Grand Opening celebration this Saturday, May 17 from 11:00 a.m.–2:00 p.m.