You May Also Like

Use this single affirmation to kick off every day on a happy note

Selena Gomez looks en pointe in Puma’s new ballet-inspired collection

The genius way Mandy Moore uses CBD to make her outfits comfy

Plan to surf on your beachy getaway? Keep your mouth closed—for your health

Exclusive: A new partnership promises big moves for personal trainers in the “gig economy”

3 times Victoria’s Secret models JoJa inspired us to find a fitness buddy, stat

Exclusive: CityRow’s major expansion plan might bring a studio to your city


cityrow expansion Pin It
Photo: CityRow

It’s easy to become immediately hooked after a heart-pounding, total-body workout at one of CityRow‘s two New York City locations. And now, four years after the boutique rowing studio’s launch, major expansion plans are in place.

Rowing hasn’t always been the trendiest form of exercise. “Rowing was always tried and true and very impactful, and everyone knew it was good for you, but it wasn’t cool,” says CityRow founder Helaine Knapp. She changed that: After opening its doors in 2014, CityRow helped transform a sweat sesh on boxy, old-fashioned machines into a luxury experience; its stunning WaterRowers use, well, water to mimic rowing on a river and allow for a more fluid-feeling motion once you get into your rowing groove. And that luxe experience is no longer going to be limited to New Yorkers: A new partnership with franchising firm Franworth is allowing CityRow to take its model to cities across the country.

“We took our first two or three years to continue to build our brand and our programming and refine how we bring this sexy and cool twist on rowing to the masses,” Knapp says. But now, she’s ready to branch out.

“You’ll walk in feeling empowered and strong and leave that way as well.”” —Helaine Knapp, CityRow founder

So what can the rest of the country expect from CityRow’s expansion plans? The first studio outside of New York will open early this year in Ann Arbor, Michigan. Knapp says the new spaces combine the best parts of the OG studios to create the ultimate experience.

“We’ve perfected the way the actual classroom feels, as well as the community element,” Knapp says of the new Ann Arbor outpost. “I’m very conscious of the fact that we’ve created this New York City phenomenon in a luxury way, so making sure that translates is at the forefront of my mind as we build out the experience. You’ll walk in feeling empowered and strong and leave that way as well.”

“I get excited about the opportunity for someone who doesn’t have access to New York City boutique fitness studios to be able to tap into the magic we’ve created, whether that’s in Knoxville, Tampa, or Santa Barbara. Every city that wants one can have one.” —Knapp

While the first franchised spot will be in the Midwest, Knapp’s hope is that this expansion enables CityRow to touch an exponential amount of people.

“Fitness is an $81 billion industry, and more and more people are flocking to boutique fitness—not just in New York and LA. It’s happening everywhere,” Knapp says. “We’ve spent four years perfecting the way we deliver this luxury experience, and I get excited about the opportunity for someone who doesn’t have access to New York City boutique fitness studios to be able to tap into the magic we’ve created, whether that’s in Knoxville, Tampa, or Santa Barbara. Every city that wants one can have one.”

So, gear up: CityRow might just become the next big thing in franchised fitness, à la Orangetheory and Pure Barre.

These are the four buzziest workouts you need to try in 2018. Or, find out why 30 minutes of cardio is the best workout for better sleep.