You May Also Like

How to choose the right type of yoga for you

Have fitness goals to crush? Here’s the type of yoga that can help you do it

Paint colors that increase home value? Black.

Here’s how a bucket of black paint could make your home worth $6K more

how long should you run

How long should your runs actually be?

Should you foam roll your IT band?

The one thing fitness pros wish you’d stop doing with your foam roller

Try pregnant Kate Hudson's Pilates practice

3 safe-for-pregnancy Pilates moves Kate Hudson swears by

7 traits you'll recognize if your zodiac sign is cancer

7 cosmic signs that you’re a true Cancer baby

Exclusive: CityRow’s major expansion plan might bring a studio to your city


Thumbnail for Exclusive: CityRow’s major expansion plan might bring a studio to your city
Pin It
Photo: CityRow

It’s easy to become immediately hooked after a heart-pounding, total-body workout at one of CityRow‘s two New York City locations. And now, four years after the boutique rowing studio’s launch, major expansion plans are in place.

Rowing hasn’t always been the trendiest form of exercise. “Rowing was always tried and true and very impactful, and everyone knew it was good for you, but it wasn’t cool,” says CityRow founder Helaine Knapp. She changed that: After opening its doors in 2014, CityRow helped transform a sweat sesh on boxy, old-fashioned machines into a luxury experience; its stunning WaterRowers use, well, water to mimic rowing on a river and allow for a more fluid-feeling motion once you get into your rowing groove. And that luxe experience is no longer going to be limited to New Yorkers: A new partnership with franchising firm Franworth is allowing CityRow to take its model to cities across the country.

“We took our first two or three years to continue to build our brand and our programming and refine how we bring this sexy and cool twist on rowing to the masses,” Knapp says. But now, she’s ready to branch out.

“You’ll walk in feeling empowered and strong and leave that way as well.”” —Helaine Knapp, CityRow founder

So what can the rest of the country expect from CityRow’s expansion plans? The first studio outside of New York will open early this year in Ann Arbor, Michigan. Knapp says the new spaces combine the best parts of the OG studios to create the ultimate experience.

“We’ve perfected the way the actual classroom feels, as well as the community element,” Knapp says of the new Ann Arbor outpost. “I’m very conscious of the fact that we’ve created this New York City phenomenon in a luxury way, so making sure that translates is at the forefront of my mind as we build out the experience. You’ll walk in feeling empowered and strong and leave that way as well.”

“I get excited about the opportunity for someone who doesn’t have access to New York City boutique fitness studios to be able to tap into the magic we’ve created, whether that’s in Knoxville, Tampa, or Santa Barbara. Every city that wants one can have one.” —Knapp

While the first franchised spot will be in the Midwest, Knapp’s hope is that this expansion enables CityRow to touch an exponential amount of people.

“Fitness is an $81 billion industry, and more and more people are flocking to boutique fitness—not just in New York and LA. It’s happening everywhere,” Knapp says. “We’ve spent four years perfecting the way we deliver this luxury experience, and I get excited about the opportunity for someone who doesn’t have access to New York City boutique fitness studios to be able to tap into the magic we’ve created, whether that’s in Knoxville, Tampa, or Santa Barbara. Every city that wants one can have one.”

So, gear up: CityRow might just become the next big thing in franchised fitness, à la Orangetheory and Pure Barre.

These are the four buzziest workouts you need to try in 2018. Or, find out why 30 minutes of cardio is the best workout for better sleep.

Loading More Posts...

You May Also Like

How to choose the right type of yoga for you

Have fitness goals to crush? Here’s the type of yoga that can help you do it

Farmed salmon vs. wild

Why you shouldn’t fear the pink dye in your affordable farm-raised salmon

10 summer home decor ideas from HGTV Home

10 summer home decor trends that’ll give your space a sunny zhuzh

Can drinking dog pee cure acne?

No, drinking your dog’s urine is *not* a good acne solution—here’s why

Try pregnant Kate Hudson's Pilates practice

3 safe-for-pregnancy Pilates moves Kate Hudson swears by

Study links stress and autoimmune diseases

Stress is officially the worst: Severe cases are linked to higher rates of autoimmune diseases