The big-deal wellness brand that’s now putting its focus on fitness

Exhale Exhale, the pioneering spa and fitness brand, has its sights set on expansion in the coming months, opening new studios in Chicago and Atlanta and moving into a brand-new Soho space.

And at the new locations, you’re likely to do more huffing and puffing than, well, exhaling and relaxing. As the company grows, it’s leveraging its fitness offerings (eight variations of the crazy popular Core Fusion class, including yoga) and leaving its luxury spa roots behind.

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“Demand for the Core Fusion class program has accelerated, and that success has been the impetus for opening the more focused studio model,” Exhale founder and CEO Annbeth Eschbach says. And with variations like Core Fusion Extreme and Core Cycling, Exhale is positioning itself as a one-stop-shop for barre, cardio, yoga, and HIIT. “It’s a series of different class programs—not a one trick pony,” she adds.

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All of which means that the new Exhale in Inman Park, Atlanta (slated to open in October), as well as the Evanston, Illinois, spot (in the north suburbs of Chicago, opening next December) will follow the lead of a few New York City outposts and only offer Core Fusion classes. The Soho studio, which was always fitness-only, will move to a brand new Thompson Street space around the corner from its current, slightly-cramped Spring Street location early next year and will be outfitted with amenities like showers and lockers.

After the openings, Exhale will officially have 29 total studios across the country, making it a serious—and seriously sweaty—fixture on the boutique fitness scene. —Amy Marturana

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(Photo: Larkin Clark for Well+Good)

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