But there’s a new upstart that just might be rewriting it… and adding in a bit of good karma, too.
Meet Karma Athletics, a 13-year-old, north-of-the-border activewear brand that has serious pride in its roots: Not only is everything designed and manufactured in the country, but the company also has (happy-making) ethical production and sustainable sourcing practices. “We practice karma by doing good and feeling good about every word, every action, and every product we contribute to this world,” explains e-commerce director Creenagh Flynn.
It’s not just a do-gooder attitude that’s caught our attention; there’s also the fact that Karma takes a subtle approach to of-the-moment fitness fashion trend-inspired details, like mesh, bralettes, and lots of straps. In other words, you won’t look like you’ve stepped straight out of a music video.
For more information, visit karmaathletics.com
(Photos: Karma Athletics)
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