You May Also Like

Why Gisele Bündchen's style includes minimalism

How Gisele Bündchen applies Marie Kondo’s joy-sparking principles to her *whole* life

Jonathan Van Ness' Manuka honey mask for face

PSA: Jonathan Van Ness’ DIY anti-inflammatory face mask uses *just* 2 pantry staples

Running tips for people who hate running

How to fall in love with running—even if you hate it

Brittany's Snow's favorite beauty products

Brittany Snow swaps ACV for this surprising step in her skin-care routine

Andi Dorfman has a serious avocado injury

Avocado hand strikes again! ‘Bachelorette’ star undergoes surgery as a result of the injury

Natalie Portman's vegan wings on 'Hot Ones'

Natalie Portman dropped 4 healthy truth bombs while eating so-spicy-she-cried vegan wings

LA export Barry’s Bootcamp sexes up the NYC fitness scene


This weekend, Barry's Bootcamp, a sexy LA-based workout with a celeb following, opened the doors to its biggest location yet—in New York City.
Barry's Boot Camp
Barry's Bootcamp combines camo, cardio-strength training, and night clubbing.

 

This weekend, Barry’s Bootcamp, an intense Los Angeles-based fitness program popularized by celebs like Kim Kardashian and Katie Holmes, opened its first dance-club-inspired doors in New York City.

But will New Yorkers go for the workout with its decidedly LA vibe?

The mirrored studio feels like a night club: The lights go down, the music goes up, and the hour-long class kicks into gear, alternating between intense cardio drills on a treadmill with strength training on the floor using free weights and resistance bands.

Joey Gonzalez
"The best city in the world deserves the best workout in the world," says Joey Gonzalez, head of the NYC location

Because of the fluffy (albeit camo-dressed) wrapper, I wasn’t prepared for complete muscle fatigue from weighted side planks or utter breathlessness from sprints on a tough treadmill incline. “What we deliver is a boot camp experience in a dance hall-night club atmosphere,” says John Mumford, who founded the company in 1998 with wife Rachel Mumford and Barry Jay Stitch.

So maybe it’s fitting that instead of military-style derision, sexual innuendo was the motivating force of choice in my class? “Feel the burn between your legs—from the workout, not your STD,” screamed Martin George, my LA-based instructor, as well as: “If I’m not turned on, your ass is not high enough in the air.” Is this the fitness version of the casting couch? (The company has since put the kabosh on sexual innuendo.)

All the essential boot camp elements remain unchanged for the New York studio. Well, except the price: At other locations, a 5-class pack costs $85. In NYC, it’s $150, a figure based on what other boutique studios here charge, says Mumford.

So will New Yorkers be wooed by the shiny promise of a chiseled West-coast bod for $30 a class?

“My take is that New Yorkers are certainly more buttoned up, but the city is faster, and they’re into the new and the good,” says Mumford. “If we can provide that to them, I think they’re going to line up for it.” —Lisa Elaine Held

Updated: Wed., July 20, 2011

What do you think, New York City?

Barry’s Bootcamp, 135 W. 20th St., btwn 7th and 8th Aves., Chelsea, 888-619-0005, www.barrysbootcamp.com

Loading More Posts...

You May Also Like

Brittany's Snow's favorite beauty products

Brittany Snow swaps ACV for this surprising step in her skin-care routine

Natalie Portman's vegan wings on 'Hot Ones'

Natalie Portman dropped 4 healthy truth bombs while eating so-spicy-she-cried vegan wings

Jonathan Van Ness' Manuka honey mask for face

PSA: Jonathan Van Ness’ DIY anti-inflammatory face mask uses *just* 2 pantry staples

Why Gisele Bündchen's style includes minimalism

How Gisele Bündchen applies Marie Kondo’s joy-sparking principles to her *whole* life

The Demi Lovato workout routine includes 3 steps

This is what Demi Lovato’s workout routine looks like—from start to finish

Blush application

The trick to nailing cream blush, courtesy of Leslie Mann’s makeup artist