Finishing a marathon seems like every runner’s goal lately. But with its newest campaign, Nike is switching up that focus on endurance and replacing it with a new one: speed.
“We’re going to have some pretty epic training,” announced Nike coach Joe Holder at an event kicking off the brand’s new campaign, called “Find Your Fast,” which debuted on July 2.
More reading: Are you running junk miles?
The centerpiece of the campaign is an ad spot featuring 13 inspiring professional athletes like Serena Williams, Kobe Bryant, and track star Shelly-Ann Fraser-Pryce, all showing off their personal relationship to speed. “They have to be able to find their unique fast,” Holder explained. “That’s what we’re going to take you through.”
More reading: 5 brilliant tips for running on hot summer days
How to they plan to get you into high gear? Nike+ Run Club has created an eight-week training program available for download, and its local groups will be implementing elements of the program on weekly runs throughout the summer (starting on July 9).
And the Nike+ Training Club app is also hosting a Find Your Fast Challenge, with a workout plan featuring varied workouts from the brand’s master trainers and a platform for tracking your progress. Both are aimed at getting you to a place where you can run your fastest single mile yet.
“Fast isn’t just about speed—you need strength, flexibility, coordination, endurance,” Holder said. And of course, presumably, the right shoes. —Lisa Elaine Held
For more information, visit www.nike.com