You May Also Like

aerial yoga nyc

I tried anti-gravity yoga to fulfill my Cirque du Soleil dreams—here’s what happened

marathon training without carbs

How to marathon train without eating a ton of carbs

Get in an intense workout *anywhere* using this completely collapsable Pilates reformer

Get in an intense workout *anywhere* using this completely collapsable Pilates reformer

A hip, low-back, and knee pain exercises and modifications guide

So you’ve got knee, hip, or low back pain? Here’s how to modify your workout accordingly

We’ve found the one crunch that will never leave you bored

We’ve found the one crunch that’ll never leave you bored

chaturanga variation

Can’t do a yoga push-up? Try this chaturanga modification instead

Nike wants to help you run your fastest mile ever


NikeFinishing a marathon seems like every runner’s goal lately. But with its newest campaign, Nike is switching up that focus on endurance and replacing it with a new one: speed.

“We’re going to have some pretty epic training,” announced Nike coach Joe Holder at an event kicking off the brand’s new campaign, called “Find Your Fast,” which debuted on July 2.

More reading: Are you running junk miles?

The centerpiece of the campaign is an ad spot featuring 13 inspiring professional athletes like Serena Williams, Kobe Bryant, and track star Shelly-Ann Fraser-Pryce, all showing off their personal relationship to speed. “They have to be able to find their unique fast,” Holder explained. “That’s what we’re going to take you through.”

More reading: 5 brilliant tips for running on hot summer days

How to they plan to get you into high gear? Nike+ Run Club has created an eight-week training program available for download, and its local groups will be implementing elements of the program on weekly runs throughout the summer (starting on July 9).

And the Nike+ Training Club app is also hosting a Find Your Fast Challenge, with a workout plan featuring varied workouts from the brand’s master trainers and a platform for tracking your progress. Both are aimed at getting you to a place where you can run your fastest single mile yet.

“Fast isn’t just about speed—you need strength, flexibility, coordination, endurance,” Holder said. And of course, presumably, the right shoes. —Lisa Elaine Held

For more information, visit www.nike.com

(Photo: Nike)

Loading More Posts...

You May Also Like

We’ve found the one crunch that will never leave you bored

We’ve found the one crunch that’ll never leave you bored

marathon training without carbs

How to marathon train without eating a ton of carbs

Chair Pose

Strengthen *every* muscle you need to nail your handstand with this chair pose variation

7 benefits of swimming that will make you want to splurge on an indoor pool membership, stat

7 benefits of swimming that’ll make you want to splurge on an indoor pool membership

Ellie Kemper waxing poetic about the joy of having the best SoulCycle bike in class is the best thing you'll read today

Ellie Kemper waxing poetic about finding the best SoulCycle bike is the best thing you’ll read today

Get in an intense workout *anywhere* using this completely collapsable Pilates reformer

Get in an intense workout *anywhere* using this completely collapsable Pilates reformer