45 Grand, named for its address in Soho, was built as an exclusive showroom and workout space for VIP guests and media and has since been surfacing on social media via editors and models posting fitness selfies (#betterforit).
Its “elite nature” has been mocked by some, with headlines like “Are you important enough to be invited to this secret Nike gym?” But whether you have access to the HIIT and yoga classes with trainers like Joe Holder and Traci Copeland or not, it’s worth a peek inside. (It’s Nike, after all, and they tend to go big.)
Check out this inside look at 45 Grand, including inspiring design shots and examples of some of the trainers and guests in action…
It also pays tribute to female athletes with nods to their achievements and past design moments worth remembering.
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