Orangetheory, the interval-training brand that’s been spreading like wildfire all over the country, is about to officially arrive in New York City. And it’s got major plans that could seriously change the tristate area’s fitness landscape.
Its first Big Apple studio, on West 23rd Street (just a few doors down from Peloton), is expected to open in late January or early February, and it will be the company’s largest studio in the country.
Franchise owners Jessica Kumari and Adam Krell are already in negotiations for a second Manhattan space, and they’re also rapidly opening studios in New Jersey, Westchester, and Connecticut. You could say they also take an interval training approach to real estate. “We expect to open between 50 to 70 in our territory alone,” Kumari says. “We’re just trying to paint this region orange.”
The company launched in Florida in 2010 with a workout concept that combines treadmill running, rowing, and strength training, and integrates heart rate monitoring technology into every session.
“We flew down and took a class and were both wowed,” says Kumari, who left her job as a journalist to join her husband, who was in finance, in bringing the workout to New York. “My plan initially was to help Adam launch the fitness brand here, and then go back to reporting,” she says. “But now there’s no chance I’m ever going back.”
At the Manhattan studio, which is about 4,000 square feet, classes will accommodate 34 people (most of the brand’s studios hold 24) and there will be full locker rooms for men and women, another brand first. Single classes will go for $34, although they’re currently on pre-sale at a much lower rate.
And while studios are independently owned franchises, Orangetheory’s corporate office sets the workouts for each day, so that people in studios across the country are always doing the same thing (for coast-to-coast sweat sweat camaraderie?), with sessions rotating among endurance, strength, and power.
“It’s such an efficient workout—it’s backed by science,” Kumari says. “It’s definitely something that will take off in our region.” They’re certainly banking on it. —Lisa Elaine Held
Orangetheory, $34 per class, 124 W. 23rd St., between Sixth and Seventh Aves., Chelsea, www.orangetheoryfitness.com
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