If it seems like everyone from your neighbor to your niece’s kindergarten teacher is strapping on a heart-rate monitor and going orange, that’s actually pretty accurate, considering the number of new OrangeTheory studios popping up around the country, and world.
In fact, the boot camp-style fitness studio plans to open a new location every day this year, the Miami Herald reports.
It may seem lofty, but just four months into 2016, the franchise is on track to meet its goal, according to the studio. “It’s just growing like wildfire,” OrangeTheory co-founder Ellen Latham told the Herald. (Something we noticed a couple of years ago.)
OrangeTheory launched its first studio in Fort Lauderdale, FL, in 2010, and today the brand has nearly 400 franchise studios in 40 states and six countries. (Plus, revenue has grown by more than 300 percent since last year, according to the Herald.)
“With our exponential growth, [OrangeTheory Fitness] will be the most impactful fitness brand in the world in five years,” CEO David Long told the Herald.
Uh oh, tell that CrossFit. Looks like Orangetheory could be the new Starbucks of the fitness world…
Why is Orangetheory so popular? Check out our coverage of its trademark focus on your personal data and, of course, afterburn.