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Fitness festivals are the new music festivals—and this event series is here to prove it


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Festival season is dominated by the resurgence of flower crowns, crop tops, and 24/7 parties all over Instagram. But if leggings and grain bowls are more your speed (and, okay, crop tops too), there’s a new type of event on the rise: the fitness festival.

Consider it a hybrid of a music fest and self-care Sunday itinerary—with Propel Co:Labs Fitness Festivals leading the charge. Just like the usual festival circuit, the multi-stop series (which started in Los Angeles, with Miami, New York City, and Chicago up next) features heart-pumping concert experiences. But the restorative massages and meditative sound baths? Those are definitely new.

“Music is essential to fitness—no workout is complete without a killer playlist to accompany it,” says Laura Barnett, brand director of Propel. “At the Propel Co:Labs Fitness Festivals, we want to bring that music element to life in a new way, through live performances.”

Consider it a hybrid of a music fest and your favorite self-care Sunday itinerary.

But back-to-back classes requires a moment to reset, which is where the wellness tie-in comes into play. A one-day pass grants you a spot in *three* workouts of your choice—plus unlimited Propel Electrolyte Water (that’s designed to with Gatorade-level electrolytes and no sugar to help replace what you lose in sweat), equipment needed for all the classes, and a seat at the braid bar (or a quiet space during an immersive sound bath).

“The only thing consumers need to bring is a desire to sweat,” Barnett says. Invite your girl squad and prepare for a total 360-degree experience (matching floral headbands, optional).

Keep reading for deets on the wellness-boosted fitness festival coming to a city near you.


Nicole Winhoffer

1. Catch incredible live performances woven into energizing workouts

Turns out you don’t need to be a celeb or have killer connections to have cardio queen and star trainer Nicole Winhoffer (the brains behind dance cardio empire NW™ Method) concoct an exclusive workout for you. With entry to the Propel Co:Labs Fitness Festival, you get just that.

At the Los Angeles event, she debuted the specially made routine for the Ludacris x Nicole Winhoffer workout (that she spent months tinkering with and rehearsing). “Ludacris’ team and I planned a super-charged choreographed show to his best songs,” she says. “It’s never been done before and it was truly a huge success. The crowd loved it.”

Workout buffs can catch her and Ludacris at the festival in Chicago slated for August 11. Expect classic moves which target “muscles that counteract habitual movement, to align with your higher self.” Roll out.


The Propel Co:Labs Fitness Festivals

2. Tailor your dream wellness day

At the wellness dream land, exercise fanatics can take the studio classes they want and sprinkle in as much rest and recovery as needed (for nearly the price of one boutique studio class).

“The Propel Co:Labs Fitness Festivals are the only place where you can start the day by taking a class led by one of Hollywood’s top celebrity trainers, and end the day with a class from an up-and-coming boutique offering that is new to the market,” Barnett says. “We are offering new, innovative ways to experience fitness.”

At the Miami festival happening on June 2, attendees can start with a Tropical Vinyasa flow followed by a relaxing guided meditation—and finish with an endorphin-charging Vixen Workout against a live soundtrack provided by heavy-hitter Wyclef Jean. Throughout, load up on all the healthy snacks (and electrolyte-boosted Propel, of course).


Propel Co:Labs Fitness Festival

3. Leave with a heavy dose of knowledge

Not only are major sweat sessions and delicious eats from local food vendors up for grabs, there are also healthy talks and holistic-health workshops happening.

Sit in on one of the step-by-step guided meditations to learn simple ways to cultivate positivity. Trainer and nutrition expert Harley Pasternak will also be on hand to dole out actionable adviceand answer your most pressing questions. This may be the only music festival where you leave more grounded and relaxed than when you walked in—and still have the cool Instagram photos to prove it.

Reserve your spot for the Miami Propel Co:Labs Fitness Festival now—and sign up to receive notifications to be among the first to know when tickets go on sale for NYC and Chicago!

In partnership with Propel

Photos: Jessica Nash Photography

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