Update, June 25, 2015: Pure Barre’s Financial District and Greenpoint studios are now open.
As we predicted, 2015 is certainly proving to be the year of the barre—and if Pure Barre has anything to say about it, it’s going to stay that way.
The ballet barre franchise, with boutique studios in 42 states, just opened its 300th location. (That’s a whole lot of pulsing.) The chain had a 50 percent growth spurt from 2013 to 2014—and is now almost twice the size of any other major barre chain, beating out Xtend Barre, which has 170 locations worldwide. The third largest national brand, Barre3, has about 80 locations in the U.S.
Pure Barre is also expanding in New York City at a sweat-producing pace. It currently has five Gotham locations, including two Brooklyn studios that opened last year, and has plans to open four more throughout the city, in the Financial District, West Village, Upper West Side, and Greenpoint, Brooklyn, says the company.
While it may not have the celeb following of SoulCycle or the buzz of a hot new boxing studio, with 300 studios throughout the country, it’ll be way easier for fitness fans to consider Pure Barre their neighborhood workout of choice. Extra pair of barre socks, anyone? —Molly Gallagher
What do you think about this expansion? Do you work out at Pure Barre? Tell us, in the Comments, below!
For more information, visit purebarre.com
(Photo: Facebook/Pure Barre)