Rumble is the latest boutique studio to jump into the at-home fitness ring


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It’s been an action-packed year for at-home sweat fanatics, due in large part to the innovations of Peloton. In 2018, the billion-dollar fitness-innovating pioneer (which first launched its tricked-out stationary bike in 2013) released its first treadmill and a mobile app that lets you work out from anywhere. But, by this time next year, Peloton will be reportedly be facing competition from Rumble, a buzzy boxing boutique. The studio just announced its plans via Instagram to step into the at-home fitness ring, offering a slew of workout options in partnership with Technogym (a luxe fitness equipment and software provider currently supporting a reported 40 million workout warriors), and Scooter Braun, a movie and music producer.

“At Home 360” will combine Rumble’s couldn’t-be-more-charasmatic instructors with Technogym’s top-of-the-line equipment to create a home-gym boxing experience. The Technogym boxing bag will set you back around $1,700, plus a $39-per-month subscription for live and on-demand classes, Rumble CEO and co-founder Andy Stenzler, tells me.

“At Home 360” will combine Rumble’s couldn’t-be-more-charasmatic instructors with Technogym’s top-of-the-line equipment to create a home-gym boxing experience.

And if just hearing that hefty price tag just felt like a cross-hook-cross to the gut, don’t worry—there’s a budget-friendly workaround. Rumble will simultaneously launch an app—that you can queue up at any gym that features the necessary equipment—for just $20 each month, Stenzler says.

Whether you choose to experience Rumble’s new offering in private or at your neighborhood gym, you can expect way more out of the workout than punching combinations and floor aerobics. “You go from in-studio boxing classes with Rumble into some of our bike and treadmill content,” says Stenzler, insinuating that the boxing destination—which reportedy plans to open 30 new locations by the end of 2019—might soon move into cross-training territory. (The Instagram video breaking the news does feature cycling and tread components…hmmm.)

Nerio Alessandri, founder and president of Technogym, adds that having access to multiple modalities at home allows for a sort of choose-your-own-adventure of fitness experiences. “With the connectivity and a platform like Technogym, it’s possible to deliver wellness-on-the-go every day, everywhere. Not only at the gym three times week for one hour, but seven days a week, 24 hours a day,” he says.

However, the best part about Rumble’s techy move is that there’s an entry price point for everyone. So regardless of where you spin, sprint, or box, you’ll be sweating in no time.

Additional reporting by Melisse Gelula.

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