The design genius behind SoulCycle and Peloton bikes is on a mission to upgrade all your workout gear


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Photo: Villency Design Group

Exercising at home now comes with all the high-tech gadgets you’d find in the country’s hottest boutique studios. (That is, if you’re willing to invest.) But fans of the sweat-from-home lifestyle will soon be seeing even more majorly upgraded gear entering the domestic workout sphere, thanks to Villency Design Group—led by the creator of the stationary bikes used by beloved sweat-stitutions SoulCycle and Peloton.

In an exclusive interview with ForbesVDG’s CEO Eric Villency revealed that not only will the company soon be releasing its most innovative bike model to date in collaboration with Chicago’s Studio Three (starting at $1,900), but they have plans to create equipment that goes far beyond the spin studio. “[W]e’ve been collaborating with world-class athletes, physical therapists, and doctors during the past year to develop products that promote health and wellness by optimizing form and balancing the body,” says Villency.

“[W]e’ve been collaborating with world-class athletes, physical therapists, and doctors during the past year to develop products that promote health and wellness by optimizing form and balancing the body.” —Eric Villency, CEO of Villency Design Group

So what can you expect? According to the CEO, yoga mats, customizable dumbbells, athletic gloves, and thoughtfully designed cycling shoes are all in the mix. Each object will be designed to help you improve your posture by bringing a greater awareness to your body’s positioning. Although VDG hasn’t yet released the deets on how they intend to do this, the prospect of even more personalized equipment sounds like an endorphin lover’s dream come true. After all, what yogi wouldn’t want a mat that knows their practice as well as they know their Sanskrit?

It’s totally possible to break a sweat at home on a budget. These workout streaming services all cost less than $40, and this app brings boutique fitness on the go.  

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