Whether it’s online or pinned onto your co-worker’s sweater, you might have noticed a fresh batch of pink ribbons this week.
That’s because it’s Breast Cancer Awareness month (yes, it’s already October!), and women all over the country are showing their support for the cause–including fitness guru Tracy Anderson, who’s teamed up with the Breast Cancer Research Foundation (BCRF) to make the conversation, well, sweatier.
“I am so thrilled to join forces with the Breast Cancer Research Foundation to launch the first inaugural Move to Cure campaign,” says Anderson, who rallied her fellow fitness pros at Physique 57, The Fhitting Room, and Cyc Fitness to join her quest to support cancer research.
The campaign, which launched October 1, will raise funds through the sale of fitness-friendly pink bracelets with studio-customized mantras (Anderson’s studios say “I move to cure”; Cyc’s, “I Cyc to cure”), as well as special fundraising fitness classes—with 100 percent of proceeds going to the BCRF.
“It’s no secret that exercise is truly a strength not to be ignored in the fight against cancer,” Anderson says. “Move to Cure is a new opportunity for leaders in the fitness community to use the their platform to raise critical funds for cancer research while educating women about breast health during Breast Cancer Awareness Month and beyond.”
Your (pink) leggings await. —Larkin Clark
To find a participating studio near you, visit www.bcrfcure.org
(Photo: Michael Blanchard)