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Tracy Anderson Pin It
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Megabrand Tracy Anderson, whose high-profile client list has included Lena Dunham and business partner Gwyneth Paltrow, says she’ll no longer be accepting celebrity clients because honestly, we’re all way too celeb-obsessed.

“I feel like we’re constantly dimming our own lights by showing there’s a demand for, ‘Oh my gosh, that celebrity is carrying that drink. Is she drinking it? Is that why she looks like that? I want that drink, too, because then maybe I’ll look like that,'” Anderson tells the AP. “It’s toxic.”

Anderson was obviously a household name way before people had the option of turning to Instagram and YouTube for gym-time guidance—attaching your name to a celeb was virtually the only way to build a brand. But now, times are changing. “What celebrities doing is irrelevant,” Anderson tells the AP. Maybe. But whatever happens next, we’re paying attention.

Started from Indiana now she’s here. Find out how exactly Tracy Anderson became a mega brand and then check out the five surprising workout rules she lives by.