Triathletes finally get fashion-forward gear


New fashion brand Moo Motion melds chic design with high-performance features for women triathletes sick of training in clothes made for men.
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moo motion fashionable triathlon gear

New York businesswoman and Parsons School of Design alum Melissa Moo has always loved everything about triathlons—except the apparel. Moo Motion, her new line of women’s triathlon gear set to launch in spring 2013, changes that.

“I wasn’t crazy about triathlon clothes,” Moo says. “I didn’t like how they fit, and I didn’t think they were fashionable.” Designers, she says, tend to “shrink and pink” men’s apparel instead of actually addressing women’s specific needs and wants.

It’s a problem more brands are now addressing. National retailer Athleta is launching its first triathlon-specific apparel this spring, and professional triathlete Laurel Wassner has been working with Nike designers to make triathlon gear tailored for women. “A suit that looks good makes women feel better about racing,” says Wassner.

Here’s a sneak peek at Moo Motion’s women’s triathlon pieces for spring and their race-worthy performance features…

 

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Moo Motion IndieReally breathable, wicking fabric

“You’re wearing the clothes for a really long time, and you’re getting out of the water dripping wet,” Moo explains. “So they have to be more breathable and moisture-wicking than others.”

Moo imported special fabric from Italy, and she promises it will dry super fast and allow your skin to breathe.

She also incorporated lots of mesh accents for more breathability.

Moo even tested her own design and performance by donning them while she trained for and raced in last August’s New York City Ironman Triathlon.

Pictured: Indie Tri Jersey and Tri Short

 

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Moo Motion StaminaThe perfect fit

“If something doesn’t fit well, a triathlete is going to notice,” Moo says. While a chafing seam may not bother you during a 45-minute spin class, it will at mile 125.

She spent lots of time perfecting the fit, paying attention to details like construction lines that are flattering and allow you to move freely, wider waistbands, and longer tops to prevent skin baring while leaning forward on the bike.

 Pictured: Stamina Sleeveless Jersey and Tri Short

 

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More Reading

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