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The healthy girl’s guide to beauty and (fitness) fashion in the Hamptons


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Whether you’re out frolicking in the Montauk dunes or eating al fresco in Sag Harbor, you’re bound to still need a moisturizer and a pair (or two) of leggings while out in the Hamptons. After all, you’re not going to be wearing white pants the entire time.

Thankfully, the boutiques out east are prepped to make maintaining your clean personal-care and fitness fashion regimens completely seamless. (Because everyone knows how hard it is to pack.)

From natural beauty pop-ups to athleisure meccas right on the beach, these are your go-to (healthy) shops when you’re strolling Main Street.

Keep reading to see where to shop in the Hamptons, organized by town.

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alala surf lodge
ALALA at the Surf Lodge. Photo: ALALA

Southampton

Alala
The all-things-mesh athleisure brand’s partnering with The Surf Lodge—Montauk’s beachy hotel-slash-hangout spot—to create a clothing collab that you can shop at the property’s bazaar, pina colada in hand.

Surf Bazaar, 183 Edgemere St, Montauk, NY 11954, 631-668-1035, AlalaStyle.com.

Bluemercury
The beauty boutique has beefed up its selection of clean beauty in recent years, stocking everything from Tata Harper to One Love Organics—in case you left your faves behind in Manhattan.

46 Main Street, Southampton, NY 11968, 631-283-0255, BlueMercury.com.

Flying Point Surf & Sport
Whether you’re on the market for Adidas Stan Smiths or Alo Goddess leggings, this surf shop has some chic athleisure finds.

79 Main Street, Southampton, NY 11968, 631-353-3168, FlyingPointSurf.com.

Juja
A one-stop shop to score cute activewear like ombre Niyama Sol leggings and on-trend mesh tees.

38 Jobs Lane, Southampton, NY 11968, 631-259-3855, JujaActive.com.

Bandier
The central location—it’s literally on Main Street—means you don’t have to venture too far to shop APL sneakers or Spiritual Gangster tanks from the always-on-trend fitness fashion boutique on your way to lunch.

44B Main Street, Southampton, NY 11968, 631-488-4304, Bandier.com.

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knockout beauty
Knockout Beauty. Photo: Knockout Beauty

Bridgehampton/Water Mill

Cool Zone Cryo
Take an invigorating (and anti-inflammatory) full-body respite from the beach heat at this cryotherapy spa—or opt for the cryofacial treatment for a quickie collagen-stimulating skin booster.

760 Montauk Highway 2C, Water Mill, NY 11976, 631-377-5117, CoolZoneCryo.com.

FaceExercise
Stop by if you’re up for a non-invasive, anti-aging facial treatment that works your skin’s muscle tone—because your face needs to workout, too.

382 Montauk Highway, Wainscott, NY 11975, 631-537-6300, FaceExerciseStudios.com.

Knockout Beauty
The ingredient-conscious boutique is packed with clean beauty standbys (like Vapour and Odacite) along with newer (but equally natural, equally lustworthy) indie brands.

2400 Montauk Highway, Bridgehampton, NY 11932, 631-899-3401, @knockout.beauty.

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hamptons guide
Flying Point Surf Boutique. Photo: Instagram/@flyingpointsurfshop

Sag Harbor

Flying Point Surf Boutique
The second location of this boutique is packed with sweat-session essentials.

36 Main Street, Sag Harbor, NY 11963, 631-899-4511, FlyingPointSurf.com.

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Botanica Bazaar. Photo: Zev Starr

East Hampton/Amagansett

Bluemercury
You can get your makeup done by one of the in-store beauty specialists (who has access to brands like Ilia and RMS) or stroll the aisles for your fave natural skin-care products.

67 Main Street, East Hampton, NY 11937, 631-324-0330, BlueMercury.com.

Botanica Bazaar
In between the crystals and dreamy beach house accessories you’ll find your go-to clean serums and makeup bag essentials (think Pratima, Herbivore Botanicals, and Goop) nestled in this adorable shop in Amagansett Square.

14 Amagansett Square Drive, Amagansett, NY 11930, 631-267-5660, BotanicaBazaar.com.

Juja
Yoga pants, sneakers, and gym bags from brands like Chichi Active and MZ Wallace—all under one roof.

66 Newtown Lane, East Hampton, NY 11937, 631-604-2137, JujaActive.com.

Naturopathica
If you’re looking for a rejuvenating, plant-powered holistic beauty treatment (or a massage!), stop by the luxe spa from the natural brand.

Red Horse Plaza, 74 Montauk Highway, East Hampton, NY 11937, 631-329-3535, Naturopathica.com.

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CAP Beauty in Cynthia Rowley. Photo: CAP Beauty

Montauk

CAP Beauty at Cynthia Rowley
The West Village-based cool-girl clean beauty boutique has set up a pop-up shop at the designer’s Hamptons location, where you can choose from the company’s CAPsule collab with Rowley (featuring curated beauty picks and summer essentials).

696 Montauk Highway, Montauk, NY 11954, CAPBeauty.com.

Gurney’s Resort & Seawater Spa
The spa at the farthest reaches of Long Island offers all sorts of organic seaweed-based facial treatments—making it all the easier to justify leaving the beach for the afternoon.

290 Old Montauk Highway, Montauk, NY 11954, 631-668-1892, GurneysMontauk.com.

Plaza Surf & Sports
If you dig through the surf gear, you’ll find some athleisure from Under Armour, beach-ready backpacks, and a selection of workout sneakers.

716 Main Street, Montauk, NY 11954, 631-668-9300, PlazaSurfAndSports.com.

For everything you’ll need out east, here’s your yoga and fitness guide to the Hamptons—and these are all the best healthy restaurants.