You May Also Like

Taking time off from work benefits your career

Many Americans aren’t maximizing their vacation days—but doing so could pay off career-wise

Scuba lesson

The 12 most-thrilling scuba diving destinations in the world

Halle Berry's travel workout

4 travel-friendly exercises Halle Berry does using nothing but a chair

What it's like taking a boutique fitness class in a foreign language

That one time I took a pole-dancing class in Portugal….

Sustainable city examples include these top 10

Exclusive: Here are the most harmless cities in the country (plus, what the heck that means)

Norma Kamali travel advice

Norma Kamali’s best tips for traveling light—without sacrificing style

The one thing you should *always* do to find cheaper flights online


Thumbnail for The one thing you should *always* do to find cheaper flights online
Pin It
Photo: Unsplash/Christin Hume

Let’s say you’re finally going to check off that travel bucket list and want to find the best deals online. You likely click in to your internet browser of choice and either check a price comparison site, like Kayak, or search for the lowest price on Google Flights, right?

It turns out, there may be one key step you’re missing in the process—and that’s searching with a private browser function like Google Chrome’s incognito mode.

Why conceal your identity? According to marketing strategist Jane Garcia Buhks, it comes down to cookies, the tiny bits of data websites gather about you when you visit.

“Websites want to learn as much as possible about the people who visit them, [and] internet browsers track what we do while we’re using them—where we are, what sites we visit, what info we type into web forms. They store that information,” she explains.

The prices you see may not necessarily be the lowest prices available.

While most booking websites use that data for more transparent reasons, like optimizing user experience and improving future marketing tactics, some may also be using it to calculate prices for every individual based on factors like income and address—meaning the prices you see may not necessarily be the lowest prices available.

Though Buhks says booking sites haven’t yet admitted to using this tactic, referred to as dynamic pricing, she does think there’s enough proof out there of its existence: “It’s been studied by researchers, investigated by journalists, and, most recently, called out by politicians.”

Private browsing, however, limits the amount of user information websites have access to, and the information they do acquire during the search is lost when you close your browser. (Another tip Buhks recommends for finding the true lowest price out there? “When using an aggregator or travel booking site like Google Flights, Expedia, or Kayak, always compare the price they present you with the price offered from that airline [site itself].”)

In other words, learning to fly under the radar could save you serious cash.

And because you can never have too many healthy travel hacks, here’s a cheat sheet of pro wellness tips to use on the go. Plus, this one from model Olivia Culpo to help curb jet lag. 

Loading More Posts...

You May Also Like

Scuba lesson

The 12 most-thrilling scuba diving destinations in the world

Cannuka Alison Wu Wellness Roadmap Portland

Smoothie bowl queen Alison Wu shares the coolest hangouts in Portland

Halle Berry's travel workout

4 travel-friendly exercises Halle Berry does using nothing but a chair

11 cool travel wallets for every budget and style

11 cool travel wallets for every budget and style

Taking time off from work benefits your career

Many Americans aren’t maximizing their vacation days—but doing so could pay off career-wise

Sustainable city examples include these top 10

Exclusive: Here are the most harmless cities in the country (plus, what the heck that means)