wellness trends

Good Food

The calorie is out, and qualitative eating is in. Finally.

“It’s not just about are you fat or thin. It’s really about having a well-rounded life and energy and health."

by Colleen De Bellefonds

Good Sweat

Outdoor Voices is building a movement to move—and proving you can have fun doing it

Doing things is fun again.

by Ali Finney

Good Advice

Dame’s co-founders made your sex toys objectively chic, and the duo is just getting started

Alexandra Fine and Janet Lieberman are coming for you, sexual wellness.

by Alexis Berger

Good Advice

Spiritual activist Rachel Ricketts challenges white women to rethink wellness

"I hope to see intention around what wellness is and whose wellness we're prioritizing."

by Erin Bunch

Good Advice

The truth about Indigenous wellness, from a Native American perspective

Well for Culture is here to change the conversation, and champion inclusivity.

by Chelsey Luger

Good Looks

Drunk Elephant raised our expectations of what clean skin care can do and we’re never going back

Drunk in the trunk.

by Ali Finney

Good Advice

Meet the 2020 Changemakers: These movers and shakers will change the face of wellness

Learn their names now.

by Well+Good Editors

Good Sweat

Blue Zones thinking is coming for our workouts

As our calendars come to look more and more like unbeatable games of Tetris, our workouts will become less square.

by Ali Finney

Good Looks

The future of beauty is sustainable—and consumers won’t have it any other way

For beauty brands in 2020, it’s go green, or go home.

by Rachel Lapidos

Good Advice

Lymphatic health is the next frontier in wellness

Lympha-what? Ready your trampoline and your jade roller, because treatments focused on stimulating this lesser-known body system are about to hit the mainstream.

by Rachel Lapidos

Good Advice

Welcome to the pleasure revolution

Let’s talk about sex—in an inclusive, feminist, and empowering way.

by Alexis Berger

Good Home

We’ll all breathe easier with air purifying devices in our homes

Indoor air quality is often *worse* than what’s outside—and a $33 billion industry is rising up to meet consumer demand to clean things up.

by Jamie Thilman

Good Food

Chickpeas are getting the cauliflower treatment (aka they’re everywhere)

New chickpea products—from chickpea pastas to cookie dough—are filling grocery store shelves. (And consumers are eating it up.)

by Emily Laurence

Good Advice

The blooming fertility industry is delivering more options for parents-to-be

We’re expecting big changes in 2020 and beyond.

by Jessie Van Amburg

Good Sweat

Megaformer-inspired workouts will become mega-popular

This is not your mother’s Pilates.

by Zoe Weiner

Good Looks

Skin care is the reigning beauty queen—and in 2020 she’ll rule the world

Skin care dethroned makeup as the top seller at the world’s biggest beauty company, and it shows no signs of slowing down.

by Ali Finney

Good Sweat

We’ve got a crush on sports bras that finally work with your body

Buh-bye, booby traps! Sports bras are getting the high-tech engineering treatment once reserved for sneakers—and it’s making our workouts better.

by Zoe Weiner

Good Advice

New tech is putting our health data at our fingertips—and our health care in our hands

Your wearables have leveled up.

by Abbey Stone

Good Advice

Step aside, CBD—another crowd of cannabinoids is ready for its moment in the spotlight

Get ready to add CBC, CBG, CBN, and more to your wellness alphabet.

by Erin Magner