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Wellness
Trends
Trends 2022

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We’ve asked the experts, dug into the data, and scoured the market. Now, we’re calling it: These are the biggest trends and most groundbreaking innovations that will dominate the wellness conversation—and your well-being—in 2022.

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Our Featured Wellness Trends Advisors

For the latest intel on what’s new and next for our well-being, we went straight to the source: These leading experts, innovators, and entrepreneurs not only have their fingers on the pulse of the health and wellness industry, their work is actively changing what it means to live well.

Courtney Boyd Myers

Chief Executive Officer, AKUA
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David Breslauer, PhD

Chief Scientific Officer and Co-Founder, Bolt Threads
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Ashley Carter, RD, LDN

Co-Founder, EatWell Exchange
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Jen Cotter

Chief Content Officer, Peloton
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Maya Feller, MS, RD, CDN

Registered Dietitian Nutritionist
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Elizabeth Gazda

Chief Executive Officer, Embr Labs
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Lia Heifetz

Co-Founder, Barnacle Foods
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Maeva Heim

Founder, Bread Beauty Supply
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Mohammed Iqbal

Founder, Sweatworks
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Danielle Jezienicki

Director of Sustainability, Grove Collaborative
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Tiffany Jow Libby, MD

Dermatologist
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Laura Kraber

Founder, We Are Fluide
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Sally Mueller

Chief Executive Officer and Co-Founder, Womaness
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Dani Pascarella, CFP

Founder, OneEleven
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Jessica Richards

Founder, SHEN Beauty
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Laurentia Romaniuk

Trend Expert, Instacart
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Erayna Sargent

Founder, Hooky Wellness
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Neel Shah, MD, MPP, FACOG

Chief Medical Officer, Maven Clinic
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Elisa Wells, MPH

Co-Founder and Co-Director, Plan C
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Jasmine Westbrooks, MS, RD, LDN

Co-Founder, EatWell Exchange
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Courtney Boyd Myers

Chief Executive Officer, AKUA

Courtney Boyd Myers is the CEO and CMO of AKUA. She is an entrepreneur, environmentalist, and writer. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.

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David Breslauer, PhD

Chief Scientific Officer and Co-Founder, Bolt Threads

David Breslauer, PhD, leads technology innovation at Bolt, creating and incubating biomaterials for improved consumer products. His obsession with biomaterials began with graduate research on silk during his Bioengineering PhD at UC Berkeley and UCSF. David has an orange belt in Krav Maga and is a great admirer of stencil graffiti.

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Ashley Carter, RD, LDN

Co-Founder, EatWell Exchange

Ashley Carter, RD, is the co-founder of EatWell Exchange, a nonprofit that teaches low socioeconomic communities of color how to eat their cultural foods in a healthier way. She graduated from Florida State University with a degree in dietetics and minor in religion. Carter is currently pursuing her masters in clinical nutrition with a focus in health information and technology.

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Jen Cotter

Chief Content Officer, Peloton

Jennifer (Jen) Cotter joined Peloton as Chief Content Officer in May 2019 and oversees all things content and production for the world’s largest interactive fitness platform. With more than 25 years of experience in the content and television space, Jen oversees a team that produces classes across Peloton’s fitness disciplines, including indoor cycling, running, bootcamp, walking, strength, stretching, cardio, yoga and meditation—all streamed from our broadcast studios in NYC and London. Jen oversees a team that has collectively won 11 Emmys throughout their individual careers, with one coming from her work with HBO and The Late Show with David Letterman. Jen previously founded a branding agency, JJB Collective, and later went on to become the Chief Marketing and Content Officer at Procaps Laboratories. Earlier in her career, she served as EVP of Content, Television and Programming for HSN. Prior to that, she was SVP of Development for Oxygen Media. Jen lives in New Jersey with her husband and two sons.

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Maya Feller, MS, RD, CDN

Registered Dietitian Nutritionist

Maya Feller, MS, RD, CDN of Brooklyn-based Maya Feller Nutrition is a registered dietitian nutritionist who is a nationally recognized nutrition expert. In her practice, she provides medical nutrition therapy for the management of and risk reduction of non-communicable diseases. Feller received her Masters of Science in clinical nutrition at New York University. She believes in providing nutrition education from an anti-bias patient-centered, culturally sensitive approach. Feller is dedicated to promoting nutrition education that helps the public to make informed food choices that support health and longevity.

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Elizabeth Gazda

Chief Executive Officer, Embr Labs

Elizabeth Gazda is the CEO of Embr Labs, a Boston-based wearables company that developed the Embr Wave – a wrist-worn, thermal haptic that improves sleep, relieves anxiety and helps with hot flashes. Prior to Embr Labs, Liz was a member of several founding teams in media, advertising, fintech and music technology. Elizabeth has also held executive positions at a number of Boston’s fastest growing companies, including ATG, and began her career with Philips in the Netherlands, where she was responsible for driving innovation in several divisions at global scale. Elizabeth is a graduate of UC Berkeley and holds an International MBA from Nijenrode University in the Netherlands.

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Lia Heifetz

Co-Founder, Barnacle Foods

Lia Heifetz is a lifelong Alaskan. Before co-founding Barnacle Foods, she worked for six years on sustainable community development and food security in partnership with rural Indigenous communities around Southeast Alaska. Today, she is motivated to build Barnacle Foods as a tool for positive change. When she’s not working, you can find her enjoying the wild outdoors near her home — fishing, hunting, harvesting wild foods, and sizzling theses harvests over a cast iron to share with friends.

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Maeva Heim

Founder, Bread Beauty Supply

Having spent much of her upbringing immersed in the world of natural hair care and styling within her mother’s hair braiding shop in Perth, Australia, it is no surprise that Maeva Heim embarked on a career in the beauty industry, where she quickly realized was not inclusive of her and many others who looked like her. With the long-awaited birth of BREAD in July 2020, Heim has reimagined the complex and often time-consuming textured hair routine because she wants her customer to spend less time on wash day, and more time on literally anything else. She launched BREAD with the mission to drive the industry towards a more diverse future and provide better experiences and products for women of color, specifically, Black women.

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Mohammed Iqbal

Founder, Sweatworks

Mohammed Iqbal is the founder and CEO of Sweatworks. Since its inception in 2012, SweatWorks has grown from a single fitness app company to a multi-faceted, multi-discipline, digital agency with offices around the world. Mohammed has been an invited speaker at leading event and fitness conferences around the world such as, CES, Running USA, Mass Participation Asia, and Fit Tech Summit.

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Danielle Jezienicki

Director of Sustainability, Grove Collaborative

Danielle Jezienicki is the Director of Sustainability for Grove Collaborative. Previously, Danielle served as the Director of Corporate Social Responsibility at Williams-Sonoma, Inc. where she supervised ESG reporting and sustainability initiatives for the company and its West Coast brands. Long inspired by the possibilities of sustainability-first consciousness provide, she was an Impact Analyst for four years at Sonen Capital, an investment firm that prioritizes socio-environmental outcomes in conjunction with financial returns. She holds an MBA in Sustainable Management from Presidio Graduate School and BA from Brown University. Beyond work, you’ll find her outside with her son and husband, often indulging in snow and sun-soaked adventures in San Francisco’s surrounding hills and beaches; or taking some time to listen to her favorite podcasts.

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Tiffany Jow Libby, MD

Dermatologist

Dr. Tiffany J. Libby, MD FAAD FACMS is a board-certified dermatologist and Mohs surgeon. She is the Director of Mohs Micrographic & Dermatologic Surgery at Brown Dermatology in Rhode Island. Dr. Libby is dual fellowship-trained in both Mohs/skin cancer surgery and laser and cosmetic procedures, and is an Assistant Professor of Dermatology at Brown University Warren Alpert School of Medicine. She is a fellow of the American Academy of Dermatology (AAD), American College of Mohs Surgery (ACMS), and an active member of the American Society of Dermatologic Surgery (ASDS) as well as the Women’s Dermatologic Society (WDS).

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Laura Kraber

Founder, We Are Fluide

Inspired by her experience as a parent of NYC teenagers, Laura founded We Are Fluide to showcase and celebrate gender-expansive beauty and under-represented faces and voices, and to support young people’s self-expression and creativity.

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Sally Mueller

Chief Executive Officer and Co-Founder, Womaness

As the Co-founder and CEO of Womaness, Sally Mueller is a consummate business builder specializing in retail and brand innovation. Recognized as an industry leader, Sally is renowned for her business acumen in the fashion, beauty and lifestyle sectors. Her trend-forecasting Midas touch has personally crafted the vision of some of the world’s most compelling brands for companies such as Target, Who What Wear and VERSED skincare. Sally’s encore is creating a revolutionary consumer hit with Womaness, a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between).

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Dani Pascarella, CFP

Founder, OneEleven

Dani Pascarella is a Certified Financial Planner and earned a B.A. and M.A. in International Business from the University of Florida and a M.S. in Journalism from Columbia University. She previously worked on Wall Street where she managed money for ultra high net worth individuals with at least $25 million in investable assets. While working on Wall Street, Dani became painfully aware of the wealth gap in America and left to democratize financial education in our country by launching OneEleven. 

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Jessica Richards

Founder, SHEN Beauty

Jessica Richards is the founder of SHEN Beauty, a beauty boutique in Brooklyn. Considered a pioneer in the evolution of beauty retail, her keen sense of curation is the secret to how she has successfully launched over 70 brands at SHEN Beauty, including ILIA, Kosås, Lanolips, Haoma, Pai Skincare, Ellis Brooklyn, Vintner’s Daughter, Aurelia and May Lindstrom. Her “seal of approval” is highly sought-after by emerging beauty entrepreneurs and her discerning eye has catapulted indie brands to fan-favorite status.

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Laurentia Romaniuk

Trend Expert, Instacart

Laurentia Romaniuk is Instacart’s Trends Expert. In her current role, she is passionate about managing Instacart’s grocery catalog, which features 2.8 billion grocery items from more than 700 national, regional and local retailers, including unique brand names. With nearly a decade of experience managing digital asset libraries and unearthing emerging trends, she works extremely closely with Instacart’s data and is passionate about understanding what customers want and need in order to help create the best possible online grocery shopping experience.

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Erayna Sargent

Founder, Hooky Wellness

Erayna is a speaker, mental wellness champion and founder of Hooky Wellness— your one-stop for burnout relief. Personal experience gave her deep empathy for the challenges in the relief journey and set her on a mission to create practical burnout support that meets you where you are. She has a 15-year career building innovative consumer products across workspace design, consumer goods, and the tech industry. Erayna has an MBA from Indiana University, is a Global Wellness Institute initiative member, a contributing writer for Well+Good with guest appearances across publications including NPR Life Kit, Thrive Global, & Architectural Digest.

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Neel Shah, MD, MPP, FACOG

Chief Medical Officer, Maven Clinic

Neel Shah, MD, MPP, FACOG, is chief medical officer of Maven Clinic, the largest virtual clinic for women’s and family health, and assistant professor of bbstetrics, gynecology and reproductive biology at Harvard Medical School. He is the co-founder of the March for Moms Association, a coalition of more than 20 leading organizations dedicated to increasing public and private investment in the well-being of mothers. Dr. Shah serves on the advisory board of the National Institutes of Health, Office of Women’s Health Research.

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Elisa Wells, MPH

Co-Founder and Co-Director, Plan C

Elisa Wells, MPH, is Co-Founder and Co-Director of Plan C, a groundbreaking initiative that shines a light on the over-medicalization and political restriction of abortion pills and advocates for a safe, effective self-managed option in the US. With more than 30 years of global health experience, she specializes in introducing and evaluating emerging technologies and innovative, client-centered approaches to reproductive health care, including emergency contraception and medication abortion.

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Jasmine Westbrooks, MS, RD, LDN

Co-Founder, EatWell Exchange

Jasmine Westbrooks, MS, RD, LDN, is the co-founder of EatWell Exchange, a nonprofit organization with the primary goal of bridging the gap in health outcomes by guiding communities in making positive life long changes while respectfully maintaining their culture. Along with her colleague, Ashley Carter, they provide community outreach and various culturally relevant nutrition programs geared towards preventing chronic diseases.

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