About Well+Good
Wellness for everyone
Well+Good is your trusted advisor for navigating the wide (and wild) world of wellness. Since our launch in 2010, we have set the standard for reporting and trend-spotting on the healthy living beat in order to help define and demystify what it means for you to live a well life, inside and out.
Our Purpose
Well-Being Is Your Right
Sitting at the cross-section of trends, service, and evidence-based journalism, Well+Good works to inform, empower, and educate communities and individuals in the many ways your day-to-day impacts your ability to live well. We believe that wellness and health should be attainable for all, while working to challenge the systems and barriers that prevent that from becoming a reality for many. Your well-being is a birthright. Wellness is how you get there.

Well Body

Physical health is just one piece of the puzzle, but it’s an important one! Support your body with food and movement so that it can best support you.

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Well Mind

Mental health care is health care, which is why we advocate for everyone to have access to the tools and resources they need to be mentally and emotionally well.

Well Spirit

It’s not just hippie-dippie fluff: A sense of belonging, purpose, and connection to others is linked to a longer, happier, healthier life.

Well+Good is committed to diversity, equity, and inclusion (DEI) in our content and practices.
What This Looks Like

Diverse Perspectives

Well+Good aims to be a meaningfully diverse, inclusive, and welcoming space for all people—on our team and in our community. We seek to do this by further diversifying our contributor and talent pool, speaking with expert sources of varying backgrounds and abilities within our content, integrating DEI in our corporate hiring practices, and more.

Ongoing Education

Anti-racism work is lifelong, and we’re in it for the long haul. We’re committed to making relevant and specific DEI training, in addition to corporate training, available to all team members while continually evaluating our content (both new and our archives) to ensure it meets evolving brand standards as we learn.

Our 15% Pledge

We pledge that a minimum of 15% of our shopping content will feature brands with founders, owners, or leaders from historically underrepresented groups.

We Believe

1

Well-being is a right for all, and we have a responsibility to challenge the systems that prevent people from living a well life.

2

In journalism and a research-backed approach.

3

That lived experience is also valid, particularly for marginalized communities.

4

Wellness is deeply personal and ever evolving: what works at 27 may not at 52 and beyond—we’re committed to meeting you wherever you are.

5

That people's relationships with health, health care, and wellness are impacted differently by their race and ethnicity, socioeconomics, gender, sexuality, and ability. As such, we strive to make our content relevant and accessible to as many different kinds of people as possible.

6

We can not truly be well if the planet is not.

7

Community care is self care, and we’ll continue to foster ours in all areas, with acknowledgment of when we fall short.

8

Mental health is just as important as physical health.

9

Wellness is always changing, and trend forecasting is core to our DNA.

10

In a holistic approach to wellness, and that we have a duty to acknowledge and amplify the cultural roots of practices and rituals that we cover.

11

Access to healthy ingredients and the opportunity to attend fitness classes and other wellness experiences is a privilege. We aim to open doors and provide accessible resources and alternatives for all.

Topics We Cover

Food + Nutrition

We hope to inform, delight, and excite people about cooking and eating for better health by providing our readers with expert-driven nutritional information, recipes, food trend stories, and cultural commentary. We don’t make judgment values on foods or food groups: There is no “good” or “bad” when it comes to food—only what makes you feel good.

Explore Food + Nutrition

Health

Well+Good’s health content aims to educate people about the health issues that most affect them, with the help of experts and research combined with people’s lived experiences. We also seek in our coverage to challenge the systems in place that make it harder for people to be truly well.

Explore Health

Fitness

At Well+Good, we do not believe that your only two fitness options are to go hard, or to go home. Our fitness team rigorously tests workouts, equipment, performance-wear, and technology to make exercise feel empowering and worthwhile. We know that not everyone works out for the same reasons, so we’re here to bring you all the muscle-quaking, endorphin-boosting proof that walking around the block or taking 10 minutes to stretch is just as worthy of your time as 10,000 burpees.

Explore Fitness

Lifestyle + Self Care

Well+Good’s lifestyle coverage aims to inspire you to prioritize your self improvement, self love, and self care through any number of lenses—including sex, relationships, career, finance, astrology, and mindfulness—that will nourish you and your specific needs.

Explore Lifestyle + Self Care

Beauty

Beauty is about individuality. It’s about expression. It’s about making you feel more like you. And at Well+Good, we believe that it’s for everyone. With expert-led, scientific-backed reports; tried-and-tested product reviews; and culturally relevant thought pieces, we’re here to broaden and expand the definition of beauty so that everyone feels called to try, test, play.

Explore Beauty

Join our Well+ ambassador program to access to perks, rewards, and content you can’t find anywhere else.

Rewards Include:

01 Refer 1 friend get a limited Well+Good sticker pack
03 Refer 3 friends get a Well+Good canvas tote
05 Refer 5 friends get a Well+Good dad hat
Our Reach

20 Million

monthly sessions to main website

22 Million

views on YouTube

2.7 Million

followers on social media