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BluePrintCleanse is going completely certified organic

(Photo Credit: Evan Sung for BluePrintCleanse)


This just in: BluePrintCleanse is finally caving to no-pesticide peer pressure. Soon, its juices will soon be made with all certified-organic produce.

Until now, BluePrint has always claimed its fruits and veggies were organic “whenever possible,” but this distinction was a major point of difference for lots of juice lovers, since all of the other big-brand competitors, Cooler Cleanse, Organic Avenue, and Juice Press, are 100 percent organic (except for Cooler’s coconut water).

The company does not yet have an exact date set for the switchover, and no word on whether prices will be hiked to reflect the more careful sourcing.