Makeup Tips

I Use This $23 Brow Wax To Fake Fuller, Laminated-Looking Eyebrows—And the Compliments Are Non-Stop

Photo: Getty Images/ Westend61
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Beauty trends come and go, but thick and fluffy brows are here to stay (probably). And like most people, I’ve also been super into creating brushed-up and feathered-like brows a la Dua Lipa. However, the brow gels I’ve used in the past haven’t exactly been a recipe for success. And brow lamination (the process of giving yourself chemically straight brows that are easily shaped) is not something I’m willing to pay upwards of $150 a session for. But leave it to TikTok to help me find a solution to give me fuller brows without breaking the bank.


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Enter the Anastasia Beverly Hills Brow Freeze ($23). It’s a styling wax that helps to lift, sculpt and tame unruly brows into dang near perfection. The product went viral on TikTok last year, and has now become a staple in my makeup bag, thanks to its extreme-hold formula. Unlike some gels on the market, this one really sticks to your brows so that it’s easy for you to redefine your brow shape, help add the appearance of fullness to thin spots, and lock your brow hair into place.

Taylor Bell Anastasia Beverly Hills Brow Freeze
Photo Credit: Taylor Bell

I picked up a jar about three months ago with hopes of creating some of that Cara Delevingne magic. And lo and behold, the brow freeze seriously exceeded my expectations. I took a small amount of product onto my spoolie (you can grab 50 for $4 on Amazon) and hoped for the best. Luckily, it worked: I was able to easily comb through my brow hair and brush them into an upright position—which is no easy feat for someone like me with naturally coarse hair. Thankfully, the wax has more of a gel-like consistency that’s smooth and grips your hair with ease. In fact, its grip is so strong that it kept my brow hairs in place for several hours.

But even with the extreme-hold factor, you don’t have to worry about your brows feeling super stiff or flaking up on you. The wax is soft, clear, and totally mess-free. The only thing it leaves behind is a glossy look, which is actually what prompted my good friend to ask me if I got my brows laminated (I've also had multiple friends and coworkers compliment my brows in general—it's thanks to this stuff!). And just an FYI: glossy and shiny brows can often give the appearance of fullness, which is a common effect in brow lamination.

I'm not the only one who's a fan. "If this stuff ever disappears, I don't know what I'll do. My brows grow in light and straight down and look generally sad and sparse. I've tried everything to keep them brushed up and full looking—this is the only thing that has ever worked, and works all day. My brows were even resistant to lamination!" one customer wrote on Sephora's site.

One person noted that the product didn't budge even after they placed an ice pack over their brows and forehead for three hours—a true testament of Brow Freeze's staying power: "Amazing!! I came home from work with an awful migraine. Went to bed with my ice pack head wrap that rest over my eyes. Woke up 3 hours later and my eyebrows hadn't moved...even my less than stellar eyebrow gel stayed perfect. I'm shocked how great this is. A little goes a long way."

To achieve a similar look with Anastasia Beverly Hills Brow Freeze, use the end of a spoolie to pick up the styling wax first, then use the correct head of the spoolie to brush the gel into your brows. You can also use it along with your regular tinted brow gel or powder. Trust me, it's a total game-changer.

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