Paco de Leon

Paco is the author and illustrator of her forthcoming debut book, Finance for the People. She founded The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances after her experiences in small business consulting, financial planning and wealth management. Her work has been featured in The New York Times, New York Magazine, Vice, Refinery29 and Business Insider.

She lives in Echo Park, Los Angeles with her wife Jenn. She plays in a band called Mister Fantasy, runs a boutique bookkeeping agency called Hell Yeah, Bookkeeping, is the co-host of the Money Diaries Podcast, and is a co-founder of the arts-based non profit organization, Allies in Arts.