Paco de Leon

Paco de Leon is an author, illustrator, columnist, public speaker, and the founder of The Hell Yeah Group, a financial firm that helps creative entrepreneurs reach their financial goals. She wrote and illustrated Finance for the People and founded the boutique bookkeeping agency Hell Yeah Bookkeeping. She draws upon her experience in small business consulting, financial planning, and wealth management. Her work has been featured in The New York Times, New York Magazine, NPR, Bloomberg, and VICE, and she also wrote Refinery29’s monthly advice column Taking Stock. Paco is also the host of Weird Finance, a podcast that explores money, finances, and economics and how they shape people and the world around them, and the Money Diaries Podcast. She currently lives with her wife Jenn in Los Angeles, California.